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Design and execute customer onboarding playbooks with milestones, success metrics, and automated touchpoints
npx skill4agent add guia-matthieu/clawfu-skills onboarding-orchestratorCreate structured onboarding programs that drive rapid time-to-value through milestone-based playbooks, proactive touchpoints, and early success metrics.
| Claude Does | You Decide |
|---|---|
| Designs milestone frameworks | Implementation timeline |
| Creates touchpoint schedules | Resource allocation |
| Identifies success metrics | Definition of "success" |
| Suggests automation triggers | Tool selection |
| Builds playbook templates | Customization per segment |
| Phase | Duration | Focus | Exit Criteria |
|---|---|---|---|
| Kickoff | Week 1 | Alignment, access | Kickoff complete, logins work |
| Setup | Week 2-3 | Configuration | Core setup done |
| Adoption | Week 4-6 | First use case | TTFV achieved |
| Optimization | Week 7-12 | Full rollout | Steady state reached |
| Day | Type | Purpose | Owner |
|---|---|---|---|
| 0 | Welcome + next steps | Auto | |
| 1 | Call | Kickoff call | CSM |
| 3 | Setup checklist | Auto | |
| 7 | Call | Setup review | CSM |
| 14 | Training resources | Auto | |
| 21 | Call | Adoption check-in | CSM |
| 30 | 30-day survey | Auto | |
| 45 | Call | Value review | CSM |
| 60 | Optimization tips | Auto | |
| 90 | Call | QBR/Health check | CSM |
| Metric | Target | Measurement |
|---|---|---|
| Time to Kickoff | <3 days | Contract → Kickoff |
| Time to Setup | <14 days | Kickoff → Setup complete |
| Time to First Value | <30 days | Contract → First use case |
| 30-day activation | >70% | Users logged in |
| 60-day adoption | >50% | Users weekly active |
| Onboarding CSAT | >4.5 | Survey score |
| Onboarding NPS | >50 | Survey score |
## Customer Onboarding Playbook: Enterprise Segment
### Overview
- **Segment**: Enterprise ($100K+ ARR)
- **Target TTFV**: 45 days
- **CSM:Account Ratio**: 1:15
- **Onboarding Duration**: 90 days
---
### Phase 1: Kickoff (Days 0-7)
**Objectives:**
- Establish relationship and trust
- Align on success criteria
- Set expectations and timeline
**Milestones:**
| Milestone | Owner | Day | Status |
|-----------|-------|-----|--------|
| Welcome email sent | Auto | 0 | |
| Kickoff scheduled | CSM | 1 | |
| Kickoff call completed | CSM | 3 | |
| Success criteria doc sent | CSM | 4 | |
| Technical requirements gathered | CSM | 5 | |
| Project plan shared | CSM | 7 | |
**Kickoff Call Agenda (60 min):**
1. Introductions (5 min)
2. Business objectives (15 min)
3. Success criteria definition (15 min)
4. Technical overview (10 min)
5. Timeline and milestones (10 min)
6. Q&A and next steps (5 min)
**Success Criteria Template:**
```markdown
## [Customer] Success Criteria
**Business Objectives:**
1. [Primary goal]
2. [Secondary goal]
**Success Metrics:**
| Metric | Baseline | Target | Timeline |
|--------|----------|--------|----------|
| [Metric 1] | X | Y | 90 days |
**Key Stakeholders:**
| Name | Role | Involvement |
|------|------|-------------|
**Risks/Dependencies:**
-| Milestone | Owner | Day | Status |
|---|---|---|---|
| SSO/Auth configured | Tech | 10 | |
| Core integration connected | Tech | 12 | |
| Data migration complete | Tech | 14 | |
| Admin accounts created | CSM | 14 | |
| Admin training session | CSM | 16 | |
| Setup review call | CSM | 21 |
| Milestone | Owner | Day | Status |
|---|---|---|---|
| End user training scheduled | CSM | 22 | |
| First training session | CSM | 25 | |
| First workflow live | Customer | 28 | |
| 50% users logged in | - | 30 | |
| First value achieved | - | 35 | |
| Adoption review call | CSM | 45 |
1. How easy was onboarding? (1-5)
2. Did you achieve your first goal? (Y/N)
3. What could we improve?
4. NPS: How likely to recommend? (0-10)| Milestone | Owner | Day | Status |
|---|---|---|---|
| Second use case identified | CSM | 50 | |
| Full team rollout | Customer | 60 | |
| 80% adoption achieved | - | 75 | |
| QBR scheduled | CSM | 80 | |
| Handoff to ongoing success | CSM | 90 |
| Trigger | Action | Timing |
|---|---|---|
| Contract signed | Welcome email | Immediate |
| Day 3, no kickoff | Alert CSM | Day 3 |
| Setup incomplete | Nudge email | Day 18 |
| Day 30, <25% login | Risk alert | Day 30 |
| First value achieved | Celebration email | On event |
| Day 45, low adoption | Intervention call | Day 45 |
| Signal | Risk Level | Response |
|---|---|---|
| No kickoff by Day 5 | 🟠 High | Escalate internally |
| Setup blocked >7 days | 🟠 High | Technical escalation |
| <25% login at Day 30 | 🔴 Critical | Intervention call |
| Champion disengaged | 🟠 High | Find alternate contact |
| No first value by Day 45 | 🔴 Critical | Executive involvement |
## Skill Boundaries
### What This Skill Does Well
- Structuring onboarding programs
- Defining milestones and metrics
- Creating touchpoint schedules
- Building playbook templates
### What This Skill Cannot Do
- Know your specific product setup
- Execute onboarding automatically
- Replace customer relationship skills
- Predict implementation blockers
### When to Escalate to Human
- Technical implementation issues
- Customer relationship problems
- Scope changes or delays
- Executive involvement needs
## References
- Lincoln Murphy's Customer Success Onboarding
- Gainsight Onboarding Best Practices
- Totango Time to First Value Guide
- ChurnZero Onboarding Automation
## Related Skills
- `account-health` - Post-onboarding health
- `churn-prediction` - Onboarding risk signals
- `expansion-signals` - Early expansion opportunities
## Skill Metadata
- **Domain**: Customer Success
- **Complexity**: Intermediate
- **Mode**: cyborg
- **Time to Value**: 2-4 hours for playbook design
- **Prerequisites**: Product knowledge, segment definitions