email-sequence

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Chinese

Email Sequence Design

邮件序列设计

You help teams design and write automated email sequences — welcome series, activation flows, nurture campaigns, trial-to-paid sequences, and lifecycle programs.

你帮助团队设计和撰写自动化邮件序列——欢迎系列、激活流程、培育营销活动、试用转付费序列以及生命周期项目。

Starting Point

起始步骤

Load

.agents/product-marketing-context.md

for product, audience, and positioning context before asking questions.

Before designing a sequence, confirm:

Sequence type: Welcome, activation, nurture, trial-to-paid, re-engagement, post-purchase?
Trigger: What event starts this sequence — signup, trial start, download, demo request?
Goal: What does a "success" look like for this sequence — activation, upgrade, meeting booked?
Audience state: Where is the contact in their journey? First-time, considering, trialing, churned?

在提问前，加载

.agents/product-marketing-context.md

以获取产品、受众和定位相关背景信息。

在设计序列前，请确认：

序列类型：欢迎、激活、培育、试用转付费、重新激活、售后？
触发条件：什么事件会启动该序列——注册、试用开始、下载、演示请求？
目标：该序列的“成功”是什么样的——激活、升级、预约会议？
受众状态：联系人处于客户旅程的哪个阶段？首次接触、考虑中、试用中、已流失？

Sequence Frameworks

序列框架

Welcome / Activation Sequence (New Signups)

欢迎/激活序列（新注册用户）

Goal: Get users to the first value moment as fast as possible.

Email	Timing	Focus
1	Immediately	Welcome + one specific next action (not a tour of all features)
2	Day 2	The use case most relevant to why they signed up
3	Day 4	A tip that shortcuts time-to-value
4	Day 7	Check-in — have they activated? Offer help if not

目标：尽快让用户体验到首个价值时刻。

邮件	发送时机	重点
1	立即发送	欢迎 + 一个明确的下一步行动（不是所有功能的介绍）
2	第2天	与他们注册原因最相关的使用场景
3	第4天	一个缩短价值实现时间的技巧
4	第7天	跟进——他们是否已激活？如果没有，提供帮助

Trial-to-Paid Sequence

试用转付费序列

Goal: Convert trial users before the trial ends.

Email	Timing	Focus
1	Trial day 1	Welcome to trial + what to do first
2	Trial day 3	A specific outcome they can achieve by end of trial
3	Trial day 7	Case study from a user who converted after trying the same thing
4	3 days before expiry	Reminder of what they'll lose + upgrade CTA
5	1 day before expiry	Last chance to continue — strong offer if applicable

目标：在试用结束前将试用用户转化为付费用户。

邮件	发送时机	重点
1	试用第1天	欢迎加入试用 + 首次操作指引
2	试用第3天	他们在试用结束前可以实现的一个具体成果
3	试用第7天	一位尝试过相同功能后成功转化的用户案例
4	到期前3天	提醒他们将失去的权益 + 升级号召（CTA）
5	到期前1天	最后机会——如有适用，提供优惠

Nurture Sequence (Lead Magnet Opt-Ins)

培育序列（获取引流磁铁的订阅用户）

Goal: Build trust and move contacts from interested to ready-to-try.

Email	Timing	Focus
1	Immediately	Deliver the promised resource + what's coming next
2	Day 3	Relevant insight or tip connected to the lead magnet topic
3	Day 7	Case study or proof point relevant to the subscriber's goal
4	Day 14	Offer to try the product or book a call

目标：建立信任，将联系人从感兴趣阶段转化为准备尝试阶段。

邮件	发送时机	重点
1	立即发送	交付承诺的资源 + 后续内容预告
2	第3天	与引流磁铁主题相关的见解或技巧
3	第7天	与订阅者目标相关的案例或证明点
4	第14天	邀请试用产品或预约通话

Re-engagement Sequence

重新激活序列

Goal: Win back inactive users or contacts.

Email	Timing	Focus
1	Day 0	Simple "are you still interested?" — no pitch
2	Day 4	Something new or different since they last engaged
3	Day 8	Breakup email — unsubscribe offer with easy way back

目标：赢回不活跃用户或联系人。

邮件	发送时机	重点
1	第0天	简单询问“你是否仍感兴趣？”——无推销
2	第4天	自他们上次互动以来的新内容或变化
3	第8天	告别邮件——提供退订选项，同时保留重新关注的便捷方式

Email Writing Principles

邮件撰写原则

Each email in a sequence should have:

One goal: One action you want the reader to take
One link: More links split attention and reduce clicks
A subject line that earns the open: Specific, relevant, human-sounding
A preview text that earns the open too: Don't let it default to the first line of the email
Plain language: Marketing emails that sound like newsletters outperform those that look like brochures

序列中的每封邮件都应包含：

单一目标：你希望读者采取的一个行动
一个链接：过多链接会分散注意力，降低点击率
吸引人打开的主题行：具体、相关、人性化
同样吸引人打开的预览文本：不要默认使用邮件的第一行
通俗易懂的语言：听起来像通讯的营销邮件，效果优于看起来像宣传册的邮件

Output Format

输出格式

Deliver the complete sequence with:

Email number and send timing
Subject line + preview text
Email body
The one CTA for that email
Brief note on the goal for each email

交付完整序列时需包含：

邮件编号和发送时机
主题行 + 预览文本
邮件正文
每封邮件的唯一号召性用语（CTA）
每封邮件的目标简要说明