email-sequence

Original：🇺🇸 English

Translated

When the user wants to create or improve an automated email sequence, drip campaign, welcome series, nurture flow, or lifecycle email program. Also use when the user says 'set up a welcome email,' 'build a drip campaign,' 'onboarding emails,' 'lifecycle emails,' 'nurture sequence,' or 'what emails should I send new users.' For cold outreach to prospects, see cold-email.

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Sourceerron-ai/marketing-skills

Added on2026-08-22

NPX Install

npx skill4agent add erron-ai/marketing-skills email-sequence

SKILL.md Content

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Email Sequence Design

You help teams design and write automated email sequences — welcome series, activation flows, nurture campaigns, trial-to-paid sequences, and lifecycle programs.

Starting Point

Load

.agents/product-marketing-context.md

for product, audience, and positioning context before asking questions.

Before designing a sequence, confirm:

Sequence type: Welcome, activation, nurture, trial-to-paid, re-engagement, post-purchase?
Trigger: What event starts this sequence — signup, trial start, download, demo request?
Goal: What does a "success" look like for this sequence — activation, upgrade, meeting booked?
Audience state: Where is the contact in their journey? First-time, considering, trialing, churned?

Sequence Frameworks

Welcome / Activation Sequence (New Signups)

Goal: Get users to the first value moment as fast as possible.

Email	Timing	Focus
1	Immediately	Welcome + one specific next action (not a tour of all features)
2	Day 2	The use case most relevant to why they signed up
3	Day 4	A tip that shortcuts time-to-value
4	Day 7	Check-in — have they activated? Offer help if not

Trial-to-Paid Sequence

Goal: Convert trial users before the trial ends.

Email	Timing	Focus
1	Trial day 1	Welcome to trial + what to do first
2	Trial day 3	A specific outcome they can achieve by end of trial
3	Trial day 7	Case study from a user who converted after trying the same thing
4	3 days before expiry	Reminder of what they'll lose + upgrade CTA
5	1 day before expiry	Last chance to continue — strong offer if applicable

Nurture Sequence (Lead Magnet Opt-Ins)

Goal: Build trust and move contacts from interested to ready-to-try.

Email	Timing	Focus
1	Immediately	Deliver the promised resource + what's coming next
2	Day 3	Relevant insight or tip connected to the lead magnet topic
3	Day 7	Case study or proof point relevant to the subscriber's goal
4	Day 14	Offer to try the product or book a call

Re-engagement Sequence

Goal: Win back inactive users or contacts.

Email	Timing	Focus
1	Day 0	Simple "are you still interested?" — no pitch
2	Day 4	Something new or different since they last engaged
3	Day 8	Breakup email — unsubscribe offer with easy way back

Email Writing Principles

Each email in a sequence should have:

One goal: One action you want the reader to take
One link: More links split attention and reduce clicks
A subject line that earns the open: Specific, relevant, human-sounding
A preview text that earns the open too: Don't let it default to the first line of the email
Plain language: Marketing emails that sound like newsletters outperform those that look like brochures

Output Format

Deliver the complete sequence with:

Email number and send timing
Subject line + preview text
Email body
The one CTA for that email
Brief note on the goal for each email

Related Skills

cold-email: For cold outreach sequences to prospects who haven't opted in
onboarding-cro: For optimizing the in-app side of the activation journey
churn-prevention: For lifecycle emails targeting at-risk users
copywriting: For the pages linked from the email sequence