app-launch

Original：🇺🇸 English

Translated

When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.

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Sourceeronred/aso-skills

Added on2026-02-28

NPX Install

npx skill4agent add eronred/aso-skills app-launch

SKILL.md Content

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App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

Initial Assessment

Check for
```
app-marketing-context.md
```
— read it for app context
Ask: New app or major update?
Ask: Launch date (or flexible?)
Ask: Budget (organic only, or paid acquisition available?)
Ask: Pre-existing audience? (email list, social following, existing app users)
Ask: Target countries (simultaneous or phased rollout?)

Launch Timeline

8 Weeks Before Launch

ASO Foundation:

Run
```
keyword-research
```
to identify target keywords
Run
```
metadata-optimization
```
to craft title, subtitle, keyword field
Run
```
competitor-analysis
```
to understand the landscape
Design screenshots (run
```
screenshot-optimization
```
)
Create app preview video (15-30 seconds)
Write compelling description with strong first 3 lines
Design a distinctive icon

Pre-launch Page (if new app):

Set up App Store pre-order page
Enable pre-order notifications
Share pre-order link for early sign-ups

Press & Community:

Build a press kit (screenshots, icon, description, founder story)
Identify 20-30 relevant journalists, bloggers, YouTubers
Draft personalized pitch emails
Identify relevant communities (Reddit, Discord, forums, Twitter/X)

4 Weeks Before Launch

Beta & Feedback:

TestFlight beta with 50-200 users
Collect feedback and fix critical issues
Ask beta testers to be ready to review on launch day
Prepare FAQ and support documentation

Content:

Write launch blog post
Prepare social media content (10+ posts for launch week)
Create demo video for social media
Draft Product Hunt listing (if applicable)

Technical:

Set up analytics (run
```
app-analytics
```
)
Implement in-app rating prompt (show after positive experience)
Set up crash reporting
Test in-app purchases and subscriptions

1 Week Before Launch

Final Prep:

Submit app for review (allow 2-3 days buffer)
Schedule press embargo lift for launch day
Prepare launch day social posts
Brief beta testers on review timing
Set up App Store Connect for phased release (or immediate)
Prepare Apple Search Ads campaign (run
```
ua-campaign
```
)

Launch Day

Morning:

Release the app (or confirm phased release started)
Send press emails with embargo lift
Post on social media (personal + app accounts)
Post on Product Hunt (if applicable)
Post in relevant communities (Reddit, Discord, forums)
Email your list

Throughout the Day:

Monitor App Store Connect for download numbers
Respond to every review (run
```
review-management
```
)
Engage with social media mentions
Monitor crash reports
Share milestones ("We hit #X in [category]!")

Evening:

Thank early adopters publicly
Share day-one stats (if impressive)
Plan tomorrow's content

Week 1 After Launch

Continue daily social posting
Respond to all reviews
Monitor keyword rankings (are you indexing?)
Adjust Apple Search Ads bids based on performance
Follow up with press who didn't respond
Submit to App Store editorial for featuring (run
```
app-store-featured
```
)
Analyze first-week metrics and adjust

Month 1 After Launch

Run full
```
aso-audit
```
with real data
Adjust metadata based on actual keyword performance
A/B test screenshots (run
```
ab-test-store-listing
```
)
Plan first major update based on user feedback
Evaluate paid acquisition ROI
Set up ongoing keyword tracking

Launch Amplification Tactics

Free Channels

Product Hunt — Best for productivity, developer, and design tools
Hacker News (Show HN) — Best for technical or innovative apps
Reddit — Find 3-5 relevant subreddits, contribute before promoting
Twitter/X — Build-in-public thread, launch announcement
LinkedIn — If B2B or productivity app
YouTube — Demo video, "how I built this" story
App review sites — AppAdvice, MacStories, 9to5Mac, etc.

Paid Channels

Apple Search Ads — Highest intent, start here
Meta (Facebook/Instagram) — Best for consumer apps
TikTok — Best for younger demographics
Google Ads (UAC) — Broad reach
Influencer partnerships — Micro-influencers (10K-100K) often best ROI

Output Format

Launch Plan Document

Provide a complete, dated checklist the user can follow. Include:

Timeline with specific dates (based on their launch date)
Prioritized task list for each phase
Channel strategy with specific tactics
Budget allocation (if paid channels available)
Success metrics and targets for week 1, month 1, month 3

Related Skills

```
aso-audit
```
— Post-launch ASO health check
```
keyword-research
```
— Pre-launch keyword strategy
```
metadata-optimization
```
— Craft launch metadata
```
screenshot-optimization
```
— Design launch screenshots
```
ua-campaign
```
— Paid acquisition for launch
```
app-store-featured
```
— Editorial featuring strategy
```
review-management
```
— Handle launch-day reviews