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Found 22 Skills
Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA."
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
Generate 5–6 App Store screenshots in a given brand's aesthetic from a `brand.md`, raw product screenshots, or a public App Store listing fetched through Pika MCP. Story-driven (hook → value → features → proof → close), splashy, on-brand. Outputs 1290×2796 PNGs ready to drop into App Store Connect. Use when someone wants App Store / store listing assets — including: "make me app store screenshots", "design app store screens for [brand]", "I have a brand.md and screenshots, generate store assets", "screenshot set for app launch", "iOS store screens", "app store creative", "store listing visuals", "splashy app store screens", "app-store-screens".
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Optimize App Store product pages for search visibility and conversion. Covers App Store Optimization ASO strategy, keyword research and keyword field optimization, app title and subtitle keyword placement, App Store description writing for conversion, promotional text rotation strategy, screenshot caption writing and ordering, in-app review prompt timing with RequestReviewAction and AppStore.requestReview, Custom Product Pages for audience segments, in-app events for search indexing, product page A/B testing experiments, localized metadata optimization across markets, and ratings and review management. Use when improving App Store discoverability, optimizing keyword strategy, writing App Store descriptions or promotional text, planning screenshot captions, setting up Custom Product Pages, configuring in-app review prompts, creating in-app events, running product page optimization tests, or developing a ratings management strategy.
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.
When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.