Marketing Skills for AI Agents

Source: This skill collection is adapted from Corey Haines' Marketing Skills for Claude Code and AI agents. See marketing-skills.com.

Available Skills

SKILL-CRO.md

SKILL-COPYWRITING.md

SKILL-SEO.md

SKILL-PSYCHOLOGY.md

SKILL-PRICING.md

Quick Reference: CRO Framework

Page Optimization Priority

1. Value Proposition Clarity — Can visitors understand what this is in 5 seconds?
2. Headline Effectiveness — Does it communicate core value?
3. CTA Placement & Copy — Is there one clear action with value-focused button text?
4. Visual Hierarchy — Can someone scanning get the main message?
5. Trust Signals — Social proof near CTAs and after benefit claims
6. Objection Handling — FAQ, guarantees, comparisons
7. Friction Removal — Form fields, load times, mobile experience

Strong CTA Patterns

Weak: Submit, Sign Up, Learn More, Click Here
Strong: Start Free Trial, Get [Specific Thing], See [Product] in Action

[Action Verb] + [What They Get] + [Qualifier]

Quick Reference: Copywriting

Headline Formulas

1. Outcome + Pain:

   {Achieve outcome} without {pain point}

2. Opposite Process:

   The {opposite} way to {outcome}

3. Never Again:

   Never {unpleasant event} again

4. Feature + Audience:

   {Feature} for {audience} to {use case}

5. No Skills Needed:

   You don't have to {skill} to {outcome}

6. How It Works:

   {Outcome} by {how product makes it possible}

7. Pain Question:

   {Question highlighting main pain point}?

8. Transformation:

   Turn {input} into {outcome}

Copywriting Principles

• Clarity over cleverness — If you must choose, choose clear
• Benefits over features — What it means for the customer
• Specificity over vagueness — "4 hours to 15 minutes" not "save time"
• Customer language — Use words they use, not jargon
• One idea per section — Don't say everything everywhere

Quick Reference: SEO Audit

Priority Order

1. Crawlability & Indexation — Can Google find and index it?
2. Technical Foundations — Fast, functional, mobile-friendly?
3. On-Page Optimization — Titles, metas, headings optimized?
4. Content Quality — Does it deserve to rank?
5. Authority & Links — Does it have credibility?

Quick Checks

site:domain.com

Quick Reference: Pricing

Value-Based Pricing

Tier Structure (Good-Better-Best)

Value Metrics

Freemium vs Free Trial

Quick Reference: Psychology

Key Mental Models

Persuasion Principles

1. Reciprocity — Give first, people want to give back
2. Commitment & Consistency — Small commitments lead to larger ones
3. Social Proof — People follow what others do
4. Authority — People defer to experts
5. Scarcity — Limited availability increases value
6. Liking — People say yes to those they like

Page Structure Template

Landing Page Sections

1. Hero — Headline, subheadline, primary CTA, supporting visual
2. Social proof bar — Logos or stats
3. Problem/pain section — Articulate their frustration
4. How it works — 3-4 simple steps
5. Key benefits — 2-3, not 10
6. Testimonial — Specific results, attribution
7. Use cases/personas — Help visitors self-identify
8. Comparison — vs. alternatives or status quo
9. Case study snippet — Real customer story
10. FAQ — Address objections
11. Final CTA — Recap value, repeat CTA, risk reversal

Avoid This Pattern

❌ Hero → Feature 1 → Feature 2 → Feature 3 → Feature 4 → CTA

A/B Test Ideas by Page Type

Homepage

• Headline variations (specific vs. abstract, benefit vs. feature)
• Hero visual (screenshot vs. video vs. illustration)
• CTA button text and color
• Customer logos placement
• Interactive demo in hero

Pricing Page

• Annual vs. monthly emphasis
• Number of visible tiers
• "Most Popular" badge placement
• Price anchoring strategies
• FAQ addressing pricing objections

Demo/Signup Page

• Form length (fewer fields)
• Multi-step vs. single-step form
• Product video/GIF near form
• Testimonials near form
• On-demand vs. live demo options

Related Supplements

• SKILL-CRO.md

  — Deep page conversion optimization framework

• SKILL-COPYWRITING.md

  — Complete copywriting guide with formulas

• SKILL-SEO.md

  — Full SEO audit checklist

• SKILL-PSYCHOLOGY.md

  — 70+ mental models for marketing

• SKILL-PRICING.md

  — Pricing research, tiers, and strategy

Credits & Attribution