roblox-analytics-instrumentation

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Plan Roblox analytics instrumentation and event logging. Use for retention funnels, first-action timing, tutorial drop-off, economy events, monetization conversion, session milestones, progression analytics, A/B test planning, and live game KPI review.

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Sourceashexplained/roblox-skills

Added on2026-10-14

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Roblox Analytics Instrumentation

Goal

Measure whether the game is fun, understandable, and profitable. Instrument the core loop before optimizing it.

Core Events

Track:

Session start, spawn complete, and first playable action.
Tutorial step shown, completed, skipped, or abandoned.
Core loop start, success, fail, and reward claim.
Currency earned, spent, purchased, and sunk.
Upgrade viewed, purchased, unaffordable, and equipped.
Quest accepted, progressed, completed, abandoned, and claimed.
Social invite, party join, group join, trade started, trade completed.
Shop opened, product viewed, purchase attempted, purchase completed.
Death, retry, teleport, zone unlock, level up, prestige, and churn-risk exits.

Funnel Checks

Prioritize:

First action within 10-30 seconds.
First reward within the first loop.
First upgrade or meaningful progress in session one.
Day 1, Day 3, and Day 7 return hooks.
Mobile-specific control or UI friction.

Event Design

Use stable event names and versioned payloads.
Include player segment, platform, session age, current zone, level, and economy state when useful.
Avoid sending personally sensitive or noisy data.
Log server-authoritative economy and purchase events from the server.
Keep high-frequency events sampled or aggregated.

Output

Return:

KPI goals.
Event list and payload fields.
Funnel questions each event answers.
Server/client ownership.
Validation plan after implementation.