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Found 20 Skills
Develop, pressure-test, or refresh product positioning against the alternatives customers actually consider. Use when defining a market position, revising positioning after competitor or category changes, preparing a positioning brief, clarifying differentiation, or testing whether current messaging still reflects customer value and the competitive landscape.
When the user wants to improve their ability to differentiate without disparaging competitors. Also use when the user mentions "competitive deals," "vs. competitors," "why us over them," "differentiation," "beating competition," or "competitive situation."
April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.
Structured business strategy frameworks — SWOT, OKR, Porter's Five Forces, McKinsey 7S, BCG Matrix, Blue Ocean, and change management models. Use when explicitly planning company/product strategy, setting measurable business goals, analyzing competitive positioning, or designing organizational change. Not for general business discussion — user should be asking for a framework or structured analysis.
Master product strategy, market analysis, competitive positioning, and long-term product vision. Define business models and craft go-to-market strategies that drive success.
Extract management's commentary on specific topics from earnings call transcripts, including product development, strategy, competitive positioning, and executive quotes.
Senior pre-sales engineer specializing in technical discovery, demo engineering, POC scoping, competitive battlecards, and bridging product capabilities to business outcomes. Wins the technical decision so the deal can close.
Create sales playbooks with discovery frameworks, objection handling, competitive positioning, demo scripts, and closing techniques. Use when building or updating B2B sales enablement materials.
Visualize Key Purchase Criteria importance and performance. Use for competitive positioning and product strategy.
Develop a competitive positioning strategy for a solopreneur business. Use when deciding how to differentiate from competitors, what market position to own, how to frame your offering against alternatives, and how to communicate that position. Covers positioning frameworks (Jobs-to-be-Done, against/for, category creation), positioning statements, and translating position into messaging. Trigger on "how do I differentiate", "positioning strategy", "how to stand out", "differentiate from competitors", "market positioning", "what makes me different", "competitive positioning", "own a position".
Use this skill when defining brand positioning, voice and tone guidelines, brand architecture, or storytelling frameworks. Triggers on brand positioning, brand voice, tone guidelines, brand architecture, brand story, messaging hierarchy, competitive positioning, and any task requiring brand strategy development or documentation.
Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.