Loading...
Loading...
Found 22 Skills
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".
Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.
Help users identify their most high-value customers by defining a hyper-specific ICP that maximizes product-market fit and acquisition efficiency.
Architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. Honest about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one path), and matched-funnels (architecture matched to audience-and-stage) patterns. Triggers on funnel design, conversion architecture, marketing funnel, growth funnel, lifecycle architecture, nurture sequence design, multi-tool funnel orchestration. Also triggers when the team's growth tools are working individually but not together, when audience segments share one nurture path, or when a funnel is being architected from scratch.
Design high-converting lead magnets and entry points with opt-in mechanisms, traffic strategies, and segmentation.
Retargeting and remarketing strategy — website visitor retargeting, cart abandonment recovery, dynamic product ads, cross-channel retargeting, audience segmentation, frequency capping, attribution, pixel setup, in-app retargeting. Use when website visitors leave without converting, cart abandonment rates are too high, retargeting ads aren't profitable, you're unsure which retargeting platform to use, or past visitors never come back. Do NOT use for AdRoll-specific config (use /sales-adroll), Remerge-specific config (use /sales-remerge), email marketing (use /sales-email-marketing), B2B account-based advertising (use /sales-b2b-advertising), or general paid ads strategy (use /paid-ads).
Define a technical event's positioning - what it stands for, against which alternatives, for which audience identity. Covers the governance axis (community-run, foundation, media-run, vendor-owned), competitive-alternative mapping, best-fit attendee and sponsor segments, market-category strategy (head-to-head, subcategory, new category and its education tax), the positioning statement, contrast-not-attack anti-positioning, and the rebrand gate. Use whenever asked to position a conference, meetup or hackathon, differentiate it from neighboring events, decide who it is for, write a positioning statement, weigh a vendor-neutrality claim, or judge an event rename. Strategy only. Do NOT use for on-site embodiment - use samber/dev-event-organizer-skills@event-cultural-identity.
Pull GA4 reports, traffic data, and insights from the Google Analytics Data API. Use when asked about website traffic, user behavior, acquisition channels, conversions, or audience segments. Trigger phrases: "google analytics", "GA4", "traffic report", "analytics data", "user acquisition", "engagement metrics", "conversion tracking", "audience segments", "page views", "sessions".
Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子
Define segmento prioritário, usuários, comprador, pagador e até três personas úteis para o primeiro MVP SaaS.