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Found 28 Skills
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
Designs pricing strategies for products and services. Takes product/service, costs, target market, competitors. Analyzes cost-plus, value-based, competitor-based, penetration, premium models. Researches competitor pricing. Generates pricing-strategy.md with recommended model, price points, tier structure, discount policies, annual vs monthly analysis, sensitivity to churn, expansion revenue modeling.
Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.
Use when reviewing, approving, or designing commercial motion — pricing models, deal review, discount approval, partnership economics, channel mix, commercial policy, RFP/RFI response, bookings forecast. Triggers on "review this deal", "should we discount", "pricing model", "partner economics", "RFP response", "bookings forecast", "channel mix". Forks context to route to one of seven Commercial sub-skills (pricing-strategist, deal-desk, partnerships-architect, channel-economics, commercial-policy, rfp-responder, commercial-forecaster) and returns a digest. Distinct from business-growth (sales execution) and c-level-advisor/cro-advisor (strategic CRO judgment).
Design bundle pricing strategies using pure bundling, mixed bundling, and consumer surplus analysis. Use this skill when the user needs to set prices for product bundles, determine whether bundling increases profit, or analyze unbundling opportunities — even if they say 'should we bundle these products', 'bundle pricing', or 'package deal pricing'.
Deconstruct competitor products to understand cost structure. Use for competitive pricing and cost analysis.
Monitor competitor pricing pages and send alerts when prices change. Track discount patterns, promotional cycles, and pricing strategy shifts.
Design and optimize pricing strategies for SaaS products including tiering, packaging, value metrics, and experimentation. Use when setting initial pricing, optimizing conversion, expanding revenue, or when users ask about pricing strategy, monetization, or revenue optimization.
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...
B2B go-to-market strategy, pricing models, ICP development, positioning, and competitive intelligence. Use when planning GTM strategy, setting pricing, defining ICP, or evaluating opportunities.
Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.