Loading...
Loading...
Found 5 Skills
Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.
Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing, qualitative consumer research, and strategic market positioning analysis.
Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques. Use this skill when the user needs to set or change prices, evaluate pricing models, understand price elasticity, or apply psychological pricing — even if they say 'how much should we charge', 'are we priced right', or 'our margins are too low'.
Conduct Van Westendorp Price Sensitivity Meter analysis to identify acceptable price ranges. Use this skill when the user needs to determine price boundaries for a new product, find the optimal and indifference price points, or survey-based pricing research — even if they say 'what should we charge', 'price sensitivity survey', or 'acceptable price range'.
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.