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Found 7 Skills
Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks. Use this skill when the user faces a PR crisis, needs to draft a crisis response, plan crisis preparedness, or manage negative public attention — even if they say 'we're getting bad press', 'how do we respond to this scandal', 'draft a public statement', or 'prepare for potential backlash'.
Use when planning programs, rituals, and response frameworks for owned or partner communities.
Apply Weick's sensemaking theory to analyze how individuals and organizations construct meaning from ambiguous situations. Use this skill when the user needs to analyze organizational responses to crises, understand how interpretive frames shape action, diagnose breakdowns in collective understanding, or when they ask 'how did they interpret this situation', 'why did the organization fail to see the warning signs', or 'how do people make sense of disruption'.
Handle mental health crisis situations in AI coaching safely. Use when implementing crisis detection, safety protocols, emergency escalation, or suicide prevention features. Activates for crisis keywords, safety planning, hotline integration, and risk assessment.
Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.
Crisis PR Management - The Advanced Art of Communication to Turn Crises into Opportunities and Restore Stability
Generates a complete social media crisis response playbook covering severity classification, per-level response protocols, holding statement templates, platform-specific actions, and a post-crisis review process. Also outputs a one-page Crisis Quick Card for the client to print. Invoke this skill when onboarding any new client (proactive setup), when a client reports a crisis already in progress, or when reviewing crisis preparedness for an existing account.