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Found 6 Skills
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Position company using Treacy & Wiersema's Value Disciplines model. Use for strategic positioning and competitive differentiation.
Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differenti
Use when asked to "position my product", "positioning canvas", "differentiate from competitors", "figure out our category", "repositioning", or "why customers should pick us". Helps define competitive alternatives, differentiated value, target customers, and market category. April Dunford's positioning framework from "Obviously Awesome" makes your product's value obvious to the right customers.
Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."