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Found 9 Skills
Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C. Do NOT use to split an ongoing budget across existing campaigns - use mbfinotti/advertising-skills@ad-spend-allocation instead.
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.
Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "messaging", "launch channels", "GTM". Outputs GTM- entries with launch plan components.
A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
Send messages via SMS, WhatsApp, Email, Telegram, or Voice with channel selection logic.
Comprehensive guidelines for designing, writing, and implementing effective notification systems across email, push, SMS, in-app, and chat channels.
Use to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence. The top-level plan that sits above content pillars and the calendar. Run when the user says "social strategy," "social media strategy," "which platforms should I be on," "what's my plan," "should I be on TikTok/LinkedIn," or is starting or resetting their social presence. Reads brand-profile, audience-research, and content-pillars first. Makes real choices and trade-offs — especially what NOT to do — ties goals to the business not vanity metrics, and is honest that WoopSocial has no analytics (measurement is the platforms' native analytics). Produces a social-strategy.md. It names the objective; to turn it into SMART targets, KPIs, and North Star metrics, use goals-and-kpis. Works for any business.