social-strategy

Original：🇺🇸 English

Translated

Use to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence. The top-level plan that sits above content pillars and the calendar. Run when the user says "social strategy," "social media strategy," "which platforms should I be on," "what's my plan," "should I be on TikTok/LinkedIn," or is starting or resetting their social presence. Reads brand-profile, audience-research, and content-pillars first. Makes real choices and trade-offs — especially what NOT to do — ties goals to the business not vanity metrics, and is honest that WoopSocial has no analytics (measurement is the platforms' native analytics). Produces a social-strategy.md. It names the objective; to turn it into SMART targets, KPIs, and North Star metrics, use goals-and-kpis. Works for any business.

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Sourcesocial-media-skills/skills

Added on2026-10-01

NPX Install

npx skill4agent add social-media-skills/skills social-strategy

SKILL.md Content

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Social Strategy

This is the top-level plan: which channels, what for, how to win, and at what cadence. It sits above

content-pillars

(what themes) and

batch-content-plan

(what posts) and tells them where to point. Everything downstream inherits the choices made here.

The core idea, and what separates strategy from a to-do list:

Strategy is choices and trade-offs — above all, what not to do. "Be on every platform, post consistently, engage your audience" is not a strategy; it's a list of platitudes that spreads a brand thin and wins nowhere. A real strategy picks the few channels where the audience is and the brand can win, deliberately drops the rest, and commits to one clear objective and a differentiated angle.

When to use this

Starting a social presence from scratch, or resetting a scattered one.
Deciding which platforms to be on (and which to quit).
Before
```
content-pillars
```
/
```
batch-content-plan
```
, to set the objective and channels they serve.

When NOT to use it: if a current

social-strategy.md

exists and is sound, load it and move on unless the user wants to revisit.

Step 0 — Read the foundation first

Load

brand-profile.md

,

audience-research

(

audience.md

), and

content-pillars

if present. Strategy is downstream of who you are, who you're for, and what you talk about — without those it's guesswork. Run the missing ones first where it matters.

Step 1 — Set one primary objective (tied to the business)

Pick one primary objective social must serve right now — awareness, audience growth, community, authority/positioning, leads, or sales — chosen from what the business actually needs (a pre-launch startup needs awareness/audience; an established one needs leads/sales). Add at most one secondary. Define a meaningful metric, not a vanity one, and be honest about measurement (see

references/goals-and-measurement.md

). To cascade the objective into SMART targets, per-channel North Stars, and action thresholds, hand off to

goals-and-kpis

— this skill names the objective; that one sets the numbers.

Step 2 — Select channels (focus, don't spread)

The central decision. Score each candidate platform on four dimensions (see

references/channel-selection.md

):

Audience presence — is the target audience actually there? (from
```
audience.md
```
)
Format fit — does the brand's natural content strength suit it? (don't lead with TikTok if the brand won't make video)
Goal fit — does the platform serve the objective?
Capacity fit — can the brand sustain quality there?

Pick the 1–3 that win on all four. Name what you're deliberately dropping (or running as repurpose-only maintenance). Most brands should start with one primary channel.

Step 3 — Define the strategic wedge

How does this brand win on its chosen channels, given everyone else? The wedge comes from the brand's POV and positioning — a differentiated angle, a distinctive format, a consistent stance — not "post good content" (that's table stakes, not a wedge). See

references/operating-model.md

.

Step 4 — Set the operating model

A strategy you can't sustain is a wish. Define (see

references/operating-model.md

):

Cadence per chosen channel — realistic, matched to capacity; consistency over volume.
The content engine — how foundation → pillars → plan → produce → repurpose → schedule fit together.
Phasing — Phase 1 nail one channel; expand only once it works. Don't launch everywhere.
Capacity/roles — who makes and who engages, and how much time.

Step 5 — Write the artifact

Produce

social-strategy.md

: the objective + metric, the chosen channels (and the dropped ones, with reasons), the wedge, the operating model and phasing. Summarize back and invite edits.

content-pillars

and

batch-content-plan

read this to stay aligned.

Quality bar — self-check

Is there one clear objective, tied to the business (not "grow followers" for its own sake)?
Are channels chosen by the fit framework, with the dropped ones named? (Not "all of them.")
Is there a real wedge — a differentiated way to win, from the brand's POV?
Is the operating model sustainable and phased (start focused, then expand)?
Is measurement honest — meaningful metrics, read from the platforms' native analytics, and no analytics promised that WoopSocial doesn't have?
Would following this make the brand choose — or just do everything everywhere?

If the "strategy" doesn't say no to anything, it isn't one.

Edge cases

"We should be on every platform" → push back: focus beats spread; pick where the audience is and the brand can win; name what to drop or run as maintenance.
Wrong-format pressure (wants TikTok but won't/can't make video) → match channels to the brand's real content strengths, or plan to build the capability first.
No clear business goal → help define one from the brand's stage; a strategy without an objective optimizes nothing.
Already spread thin across 6 platforms → recommend consolidating to the 1–2 that work; it's often a subtraction strategy.
B2B vs B2C → channel and goal differ sharply (LinkedIn/X authority+leads vs IG/TikTok awareness); use the audience profile.
Measurement expectations → be clear WoopSocial publishes; measurement is the platforms' native analytics (read manually) — don't promise dashboards.

Related skills

brand-profile

,

audience-research

,

content-pillars

— read first; supply the inputs.

```
goals-and-kpis
```
— turns this strategy's objective into SMART targets, per-channel North Stars, and thresholds ("set our goals/KPIs" requests route there).
```
content-pillars
```
— the themes that serve this strategy.
```
batch-content-plan
```
— turns the strategy + pillars into a calendar.
```
cross-platform-repurposing
```
— makes a focused multi-channel strategy sustainable.
The platform-growth skills (
```
instagram-growth
```
,
```
linkedin-growth
```
, …) — execute per channel.

References

```
references/channel-selection.md
```
— the channel-fit framework and platform strengths.
```
references/goals-and-measurement.md
```
— objectives, meaningful vs vanity metrics, honest measurement.
```
references/operating-model.md
```
— the content engine, cadence, phasing, the wedge in practice.
```
references/examples.md
```
— worked strategies (with real trade-offs) across business types.