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Found 185 Skills
Entrepreneurial Operating System (EOS) based on Gino Wickman's "Traction". Use when you need to: (1) implement a complete business operating system, (2) create Vision/Traction Organizer (V/TO), (3) set quarterly rocks (priorities), (4) run Level 10 meetings, (5) build accountability charts, (6) solve issues using IDS (Identify-Discuss-Solve), (7) align leadership team on vision and execution, (8) get a grip on your business.
Evaluate trade-offs and produce a Trade-off Evaluation Pack (trade-off brief, options+criteria matrix, all-in cost/opportunity cost table, impact ranges, recommendation, stop/continue triggers). Use for tradeoff/trade-off, pros and cons, cost-benefit, opportunity cost, build vs buy, ship fast vs ship better, continue vs stop (sunk costs). Category: Leadership.
B2B content marketing - thought leadership, SEO, LinkedIn, blog posts, case studies, and video scripts. Use when creating content strategy, writing posts, or building demand gen assets.
Use when making architecture decisions, evaluating build-vs-buy, planning tech stack, prioritizing tech debt, writing PRDs, or needing strategic technical leadership
Rewrite engineer-to-engineer content for engineering-org leadership (VPs, directors, PMs, release managers, execs in an engineering-savvy company) and shape it for the channel it is going to — JIRA comment, Slack post, async standup line, email, or meeting talking-points. Trigger when the user asks to write/rewrite for management / exec / VP / director / PM / release manager, asks for an "executive summary / leadership update / status update", says "make this less technical / less jargony", or asks for a slack / email / standup / meeting version of work originally written engineer-to-engineer.
Decompose financial variances into drivers with narrative explanations and waterfall analysis. Use when analyzing budget vs. actual, period-over-period changes, revenue or expense variances, or preparing variance commentary for leadership.
Strategic sales leadership guidance for B2B SaaS and enterprise software companies. Covers sales strategy, team building, pipeline management, enterprise selling, discovery calls, demos, proposals, negotiations, and sales operations. Use when building sales teams, designing sales processes, improving win rates, or scaling revenue operations. Use for "sales strategy", "sales process", "pipeline review", "deal strategy", "sales hiring", "quota planning".
Use when developing business strategy (market entry, product launch, geographic expansion, M&A, turnaround), conducting competitive analysis (profiling competitors, assessing competitive threats, Porter's 5 Forces, identifying differentiation), applying strategic frameworks (Good Strategy kernel with diagnosis/guiding policy/coherent actions, SWOT, Blue Ocean Strategy, Playing to Win where-to-play/how-to-win, Value Chain Analysis, BCG Matrix), making strategic decisions under constraints (build vs buy, pricing strategy, market positioning, business model choices), planning strategic initiatives (annual planning, OKRs, roadmaps), evaluating competitive positioning (moats, sustainable advantages, differentiation vs cost leadership), or when user mentions "strategy", "competitive analysis", "Porter's 5 Forces", "SWOT", "market positioning", "strategic planning", "competitive landscape", or "strategic frameworks".
World-class content strategy expertise combining the frameworks of Andy Crestodina's data-driven approach, Ann Handley's "everybody writes" philosophy, and the content engines that power companies like HubSpot, Ahrefs, and Intercom. Content strategy isn't about creating content - it's about creating the right content for the right audience at the right time in the right format. The best content strategists think in systems, not pieces. They build content engines that compound over time and turn strangers into customers and customers into advocates. Use when "content strategy, content plan, editorial calendar, blog strategy, content marketing, topic clusters, pillar content, content audit, content calendar, SEO content, content distribution, content funnel, thought leadership, content engine, content topics, what to write, content, strategy, editorial, SEO, blog, planning, distribution, measurement" mentioned.
Analyzes events through psychological lens using cognitive psychology, social psychology, developmental psychology, clinical psychology, and neuroscience. Provides insights on behavior, cognition, emotion, motivation, group dynamics, decision-making biases, mental health, and individual differences. Use when: Behavioral patterns, decision-making, group behavior, mental health, leadership, persuasion, trauma, development. Evaluates: Cognitive processes, emotional responses, motivations, biases, group dynamics, personality, mental states.
Design or redesign an org structure and operating model by producing an Organizational Design Pack (design brief, current-state map, operating-model decision, target org blueprint, transition plan). Use for org design, reorgs, team topology, functional vs divisional structures, and centralized vs decentralized decision-making. Category: Leadership.
Run effective 1:1s and skip-levels as a manager/leader and produce a 1:1 Operating System Pack (cadence plan, agendas, shared doc templates, coaching prompts, career conversation plan, and quality gates). Use for 1:1, one-on-one, 1-on-1, manager check-ins, coaching, career conversations, and skip levels. Category: Leadership.