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Found 138 Skills
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.
Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization.
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...
Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from icp-persona-builder output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.
Optimize a full Amazon listing for both ranking and conversion, and diagnose why a listing is not ranking against the A9 + COSMO pillars. Rewrites the title, bullets, and description, places keywords correctly, sharpens the benefit argument, and checks policy and mobile compliance. Use when a user asks to optimize a listing, improve a title, rewrite bullets, fix a listing that does not convert, improve listing copy, do a listing makeover, rank higher in search, audit search visibility, or asks about the A9 or COSMO algorithm. Trigger phrases: "optimize my listing", "listing optimization", "rewrite my bullets", "improve my title", "listing not converting", "listing makeover", "amazon SEO", "rank higher", "A9", "COSMO", "search ranking", "search visibility", "why doesn't my listing rank". Works with zero tools.
Use this skill when users need to validate an existing sales funnel, landing page sequence, or customer journey. Activates for "validate my funnel," "is my funnel good," "why isn't my funnel converting," or when checking funnel quality before driving traffic.
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.
This skill should be used when the user asks to "create a VSL page", "build a video sales letter page", "VSL funnel page", or "sales video landing page". Creates complete, high-converting VSL page designs with video integration, supporting copy, and conversion elements using John Benson + Caleb O'Dowd hybrid methodology.
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
Creates complete SaaS landing page drafts using 7 framework templates. Use when the user wants to create a "homepage," "product page," "pricing page," "comparison page," "integration page," "use case page," or "solution page."
Apply behavioral psychology and cognitive biases to marketing for conversion optimization, pricing strategy, copy improvement, and campaign design. Includes 70+ mental models organized by application, diagnostic frameworks for identifying behavioral barriers, and implementation guides with before/after examples. Use when applying psychology to marketing, optimizing conversions, improving pricing pages, or when user mentions psychology, cognitive bias, persuasion, behavioral science, mental models, why people buy, decision-making, consumer behavior, or neuromarketing.
Plan a complete Amazon product image set that converts. Builds the shot list for the main image and the gallery, designs each infographic, plans lifestyle scenes, and sets the order so the gallery answers objections in sequence. Use when a user asks about listing images, the main image, the photo gallery, infographics, lifestyle images, image order, or what photos a listing needs. Trigger phrases: "listing images", "main image", "product photos", "image gallery", "infographics", "lifestyle images", "shot list". Works with zero tools. the user describes the product and its buyers.