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Found 35 Skills
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting
Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups. Use when user needs personalized outreach messages that book calls and get replies.
Produces a complete customer reactivation campaign for a client — a 4-part email and/or SMS sequence sent to a dormant customer list to generate immediate revenue within 48–72 hours. This is the single highest-ROI marketing activity available to most businesses: existing customers already trust the brand, require no new acquisition cost, and are statistically 5–9x more likely to buy than a cold prospect. The skill produces: the campaign strategy, all four email/SMS copy pieces, an optional referral offer embedded in the sequence, and a WhatsApp-adapted version for East African markets. Invoke when a client has an existing customer database and needs immediate revenue; when a client says "we've tried ads but they don't work"; or as the proof-of-value deliverable in a risk-free "first date" agency engagement before any retainer is agreed.
Designs complete email automation sequences with timing, subject lines, copy, and conditional logic. Supports welcome series, nurture campaigns, re-engagement, abandoned cart, post-purchase, review requests, and custom sequences. Adapts sequence type, cadence, frameworks, and conditional branching to business context. Use when user wants to create an automated email series triggered by subscriber actions or time intervals.
Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
Email marketing specialist covering email sequences, newsletters, automation workflows, deliverability, list management, and transactional emails. Use when the user wants to write emails, create drip campaigns, set up welcome sequences, design nurture flows, improve open rates, reduce unsubscribes, plan newsletters, set up email automation, segment audiences, or optimize email deliverability. Also triggers for subject line optimization, email copywriting, A/B testing emails, or ESP selection.
Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns
Turn your marketing into an event that makes people beg to buy before you even release the product Use when: **Launching a new product or course** and want to maximize first-day sales; **Building anticipation** for an upcoming offer instead of "surprise" launching; **Growing your email list** while simultaneously warming them up to buy; **Creating urgency without being sleazy** with legitimate scarcity; **Turning skeptics into buyers** through sequenced value delivery
When the user needs to design, write, or optimize email sequences -- including welcome series, nurture campaigns, re-engagement flows, onboarding emails, or newsletter strategy.
Create email campaign strategy for a single segment. Generates email sequence blueprints and AI personalization variables for one segment within a campaign plan. Receives a segment folder path and reads the segment's angle from the parent plan.md. Triggers on requests like 'create strategy for segment', or when dispatched by campaign-planning.