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Found 439 Skills
Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
Use to attribute forecast vs actual deltas and recommend remediation actions.
Best-practice kit for BI dashboard layout, storytelling, and adoption.
Use to structure pricing/packaging proposals with clear fences and value pillars.
Use to run pricing councils, track decisions, and enforce approval workflows.
Use when customer acquisition cost is rising, channel-level CAC is unknown, LTV to CAC ratio is below 3 to 1, or paid spend is growing without proportional pipeline growth. Use when founders feel marketing is not working, when budget needs reallocation, or when organic channels are underinvested relative to paid.
Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and the full customer lifecycle.
Expert product strategy and product marketing skill. Use when defining product vision, assessing product-market fit, sizing market opportunities, doing competitive positioning, building growth loops, designing PLG strategies, creating product marketing context, or using the Working Backwards methodology. Activates for: product strategy, product marketing, PMM, product manager, product management, growth product manager, working backwards, PR/FAQ, Amazon PR FAQ, product roadmap, product positioning, product-market fit, product launch, feature prioritization, TAM SAM SOM, market sizing, competitive moat, business model design, monetization strategy, north star metric, activation, retention, growth loops, freemium, PLG, product-led growth, growth experimentation, ICP context, marketing context document.
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning
15 Firmographic Bridgebound triggers from Flip The Script - Financial Events, M&A Activity, Growth Signals, and Product/Marketing moves. Use when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach.
Audit your biggest closed-won deals to find your PROVEN ideal customer profile, then find more accounts like them. Use whenever someone wants to analyze won deals, audit their best customers, see which companies generated the most revenue, find their real ICP, build a look-alike target list, segment customers by what actually pays, or learn which acquisition channel produced their best revenue. Triggers on: 'audit my biggest deals', 'which customers made us the most money', 'analyze my closed-won', 'what's my proven ICP', 'find more customers like my best ones', 'look-alike accounts', 'HubSpot deal analysis', 'revenue by account', 'which channel generated my best deals', 'acquisition source analysis'. For RevOps, Heads of Sales/Marketing, founders and growth leads doing ICP refinement, account-based targeting or pipeline/QBR review. Reads HubSpot via its MCP or a CSV export, then hands the profile to sales-nav-search-builder to generate the prospecting search. Maintained by La Growth Machine.
Rank outreach campaigns by real revenue impact — which campaigns actually generated deals, pipeline, or meetings — by cross-referencing the user's La Growth Machine campaign data with their CRM deal data (HubSpot today). Use whenever the user wants to know which campaigns drove pipeline, compare campaign ROI, see which campaigns to continue / stop / adapt, audit campaign impact, review attribution, asks 'which of my campaigns is actually working', or wants a campaign performance ranking by deals or revenue. Triggers on: 'which campaigns drove pipeline', 'rank my campaigns by deals', 'campaign ROI', 'campaign impact', 'which campaigns to stop', 'which to scale', 'attribution review', 'pipeline by campaign'. Pulls live data from the La Growth Machine MCP and the HubSpot MCP when connected; works from pasted exports otherwise. For RevOps, Heads of Sales/Marketing, founders and growth leads doing campaign performance reviews. Maintained by La Growth Machine.