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Found 35 Skills
Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA", "brand profile", "extract brand", "brand identity", "brand colors", "what is the brand voice", "analyze brand", "brand style guide".
Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts".
Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads", "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit", "ROAS", "conversion tracking", "creative fatigue", "bid strategy".
A/B test design and experiment planning for paid advertising. Structured hypothesis framework, statistical significance calculator, test duration estimator, sample size calculator, and platform-specific experiment setup guides (Meta Experiments, Google Experiments, LinkedIn A/B). Use when user says A/B test, split test, experiment design, test hypothesis, statistical significance, sample size, or test duration.
Used for planning and optimizing paid ads on Google Ads, Meta, LinkedIn, Twitter/X, etc. Trigger words: PPC, paid media, ad copy, ad creative, ROAS, CPA, ad campaign, retargeting, audience targeting. Covers strategy, creatives, targeting, and optimization.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies.
Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
139 proven marketing ideas organized by category with implementation guidance. Use when asked for marketing ideas, growth strategies, campaign brainstorms, or "what should I do to grow." Trigger phrases: "marketing ideas", "growth ideas", "how to grow", "marketing strategies", "campaign ideas", "promote my product", "marketing brainstorm", "growth tactics", "what should I try", "marketing playbook".
Create and optimize paid advertising campaigns across platforms