ads

Original：🇺🇸 English

Translated

Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads", "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit", "ROAS", "conversion tracking", "creative fatigue", "bid strategy".

3installs

Sourceagricidaniel/claude-ads

Added on2026-02-16

NPX Install

npx skill4agent add agricidaniel/claude-ads ads

SKILL.md Content

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Ads — Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft). Orchestrates 12 specialized sub-skills and 6 subagents.

Quick Reference

Command	What it does
`/ads audit`	Full multi-platform audit with parallel subagent delegation
`/ads google`	Google Ads deep analysis (Search, PMax, YouTube)
`/ads meta`	Meta Ads deep analysis (FB, IG, Advantage+)
`/ads youtube`	YouTube Ads specific analysis
`/ads linkedin`	LinkedIn Ads deep analysis (B2B, Lead Gen)
`/ads tiktok`	TikTok Ads deep analysis (Creative, Shop, Smart+)
`/ads microsoft`	Microsoft/Bing Ads deep analysis (Copilot, Import)
`/ads creative`	Cross-platform creative quality audit
`/ads landing`	Landing page quality assessment for ad campaigns
`/ads budget`	Budget allocation and bidding strategy review
`/ads plan <business-type>`	Strategic ad plan with industry templates
`/ads competitor`	Competitor ad intelligence analysis

Orchestration Logic

When the user invokes

/ads audit

, delegate to subagents in parallel:

Collect account data (exports, screenshots, or API access details)
Detect business type and identify active platforms
Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
Collect results and generate unified report with Ads Health Score (0-100)
Create prioritized action plan with Quick Wins

For individual commands (

/ads google

,

/ads meta

, etc.), load the relevant sub-skill directly.

Industry Detection

Detect business type from ad account signals:

SaaS: trial_start/demo_request events, pricing page targeting, long attribution windows
E-commerce: purchase events, product catalog/feed, Shopping/PMax campaigns
Local Service: call extensions, location targeting, store visits, directions events
B2B Enterprise: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
Info Products: webinar/course funnels, lead gen forms, low-ticket offers
Mobile App: app install campaigns, in-app events, deep linking
Real Estate: listing feeds, property-specific landing pages, geo-heavy targeting
Healthcare: HIPAA compliance flags, healthcare-specific ad policies
Finance: Special Ad Categories declared, financial products compliance
Agency: multiple client accounts, white-label reporting needs

Quality Gates

Hard rules — never violate these:

Never recommend Broad Match without Smart Bidding (Google)
3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
Learning phase: never recommend edits during active learning phase
Compliance: always check Special Ad Categories for housing/employment/credit/finance
Creative: never run silent video ads on TikTok (sound-on platform)
Attribution: default to 7-day click / 1-day view (Meta), data-driven (Google)

Reference Files

Load these on-demand as needed — do NOT load all at startup.

Path resolution: All references are installed at

~/.claude/skills/ads/references/

. When sub-skills or agents reference

ads/references/*.md

, resolve to

~/.claude/skills/ads/references/*.md

.

```
references/scoring-system.md
```
— Weighted scoring algorithm and grading thresholds
```
references/benchmarks.md
```
— Industry benchmarks by platform (CPC, CTR, CVR, ROAS)
```
references/bidding-strategies.md
```
— Bidding decision trees per platform
```
references/budget-allocation.md
```
— Platform selection matrix, scaling rules, MER
```
references/platform-specs.md
```
— Creative specifications across all platforms
```
references/conversion-tracking.md
```
— Pixel, CAPI, EMQ, ttclid implementation
```
references/compliance.md
```
— Regulatory requirements, ad policies, privacy
```
references/google-audit.md
```
— 74-check Google Ads audit checklist
```
references/meta-audit.md
```
— 46-check Meta Ads audit checklist
```
references/linkedin-audit.md
```
— 25-check LinkedIn Ads audit checklist
```
references/tiktok-audit.md
```
— 25-check TikTok Ads audit checklist
```
references/microsoft-audit.md
```
— 20-check Microsoft Ads audit checklist

Scoring Methodology

Ads Health Score (0-100)

Per-platform score using weighted algorithm from

references/scoring-system.md

. Cross-platform aggregate weighted by budget share:

Aggregate = Sum(Platform_Score x Platform_Budget_Share)

Grading

Grade	Score	Action Required
A	90-100	Minor optimizations only
B	75-89	Some improvement opportunities
C	60-74	Notable issues need attention
D	40-59	Significant problems present
F	<40	Urgent intervention required

Priority Levels

Critical: Revenue/data loss risk (fix immediately)
High: Significant performance drag (fix within 7 days)
Medium: Optimization opportunity (fix within 30 days)
Low: Best practice, minor impact (backlog)

Sub-Skills

This skill orchestrates 12 specialized sub-skills:

ads-audit — Full multi-platform audit with parallel delegation
ads-google — Google Ads deep analysis (Search, PMax, YouTube)
ads-meta — Meta Ads deep analysis (FB, IG, Advantage+)
ads-youtube — YouTube Ads specific analysis
ads-linkedin — LinkedIn Ads deep analysis
ads-tiktok — TikTok Ads deep analysis
ads-microsoft — Microsoft/Bing Ads deep analysis
ads-creative — Cross-platform creative quality audit
ads-landing — Landing page quality for ad campaigns
ads-budget — Budget allocation and bidding strategy
ads-plan — Strategic ad planning with industry templates
ads-competitor — Competitor ad intelligence

Subagents

For parallel analysis during full audits:

```
audit-google
```
— Google Ads checks (G01-G74)
```
audit-meta
```
— Meta Ads checks (M01-M46)
```
audit-creative
```
— Creative quality for LinkedIn, TikTok, Microsoft
```
audit-tracking
```
— Conversion tracking health across all platforms
```
audit-budget
```
— Budget, bidding, structure for LinkedIn, TikTok, Microsoft
```
audit-compliance
```
— Compliance, settings, performance across all platforms

ads