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Found 92 Skills
Competitive analysis for startups: identify and segment competitors (direct/indirect/substitutes/status quo), map markets, build sales battlecards, run win/loss + churn analyses, and refine positioning/differentiation. Use when asked to compare products vs competitors, define competitive alternatives, explain category structure, or set up competitive intelligence monitoring and update cadences.
Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
Analyze YouTube channels for outlier videos and packaging patterns. Identifies what's working (2x+ average views) across any set of channels. Use when asked for YouTube competitive analysis, viral video patterns, or packaging/title inspiration.
Generate the competitive analysis section with competitor profiles, SWOT analysis, competitive matrix, differentiation strategy, market share positioning, and sustainable competitive advantage (moat). Proves the business can win against alternatives. Use when building or reviewing competitive analysis sections, benchmarking against competitors, or defining market positioning. Incorporates Farris's competitive metrics, guerrilla positioning strategy, value-based differentiation frameworks, Teece's business model vs strategy distinction (business model = architecture of value creation and capture; strategy = how the model is made difficult to imitate), Kaza's four differentiation types (aesthetic experience, social experience, boundary interactions, purposeful experiences), Ohmae's 3C Strategic Triangle and Key Factors for Success, and the Portable MBA onstage/backstage model with Value Net complementors framework.
Market and competitive analysis toolkit. Research competitors, analyze market positioning, identify differentiation opportunities, and create comprehensive competitive landscape assessments for software projects.
Framework for competitive landscape analysis across any industry. Use when creating competitor analysis, market positioning assessments, investment memos, strategic reviews, or any analysis requiring systematic evaluation of competitive dynamics. Triggers include requests for competitive landscape decks, peer comparisons, market structure analysis, strategic positioning assessments, and investment recommendations.
Porter's Five Forces, SWOT analysis, and competitive landscape mapping. Use when analyzing market position, evaluating competitive threats, building battlecards, or assessing industry dynamics.
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or investing; **Understand competitive dynamics** in your market; **Identify strategic opportunities** based on industry structure; **Assess threats** from competitors, new entrants, or substitutes; **Develop positioning strategy** relative to ...
Competitive landscape analysis — builds a competitive structure research framework covering market positioning (Porter five-forces), peer cross-comparison (PE/PB/ROE/revenue growth), market share estimation, competitive advantage assessment (moat), and potential disruptor identification. Triggers: "竞争格局", "竞争分析", "行业竞争", "市场份额", "竞争对手", "护城河", "波特五力", "竞争优势", "競爭格局", "競爭分析", "行業競爭", "市場份額", "競爭對手", "護城河", "波特五力", "competitive analysis", "competitive landscape", "market share", "competitive moat", "Porter five forces", "industry competition", "competitive advantage", "market positioning", "moat analysis", "NVDA vs AMD", "who are the competitors".
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.