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Found 40 Skills
Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.
Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.
Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.
Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.
Build a brand context file that all other creator marketing skills read before starting. This skill should be used when setting up brand context, starting a new brand, onboarding a brand, creating brand context, initializing brand profile, running brand setup, building a brand profile, capturing brand information, filling out brand details, or when any other skill cannot find .claude/brand-context.md. For campaign-specific briefs, see campaign-brief-generator. For creator-specific outreach, see outreach-writer. Run this first before using any other creator marketing skill.
Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.
Expert brand strategy covering brand positioning, identity development, brand architecture, messaging frameworks, and brand governance.
Use after benchmark-methodology has produced scored competitor profile cards. Assembles findings into a decision-grade report: landscape map, competitor profiles, benchmarking matrix, white-space analysis, strategic recommendations, and team alignment trigger questions. Final step in the three-skill competitive pipeline.
A 7-part brand strategy framework for building comprehensive brand foundations. Trigger with phrases like "create brand strategy", "build brand brief", "define brand positioning", "brand messaging", "audience architecture", "brand truth", or "go-to-market brand plan".
Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / '[needs source]'), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a single launch's message house or PR-FAQ — use message-house-builder; not for claim adjudication — use offer-claims-registry; not for the change-narrative arc itself — use strategic-narrative-designer. 品牌消息屋/主叙事/三支柱/标语/持久叙事 canon
Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".
Discover your Crown — the positioning statement that declares what territory you rule. This is the fifth element of the World Code framework. Use when someone says "define my positioning", "market position", "what territory do I own", "crown element", or "what do I actually do".