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Found 19 Skills
Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.
Zoomd platform help — mobile user acquisition across 600+ media sources, mobile DSP with real-time bidding, creator-generated content (CGC), Albert.ai autonomous campaign optimization, and Digital 360 performance marketing. Use when app install costs (CPI/CPA) are too high and you need multi-channel optimization, you want to manage UA campaigns across Meta/Google/TikTok/programmatic from one dashboard, mobile DSP campaigns aren't scaling or hitting ROAS targets, you need creator content for app marketing, Albert.ai isn't optimizing as expected, or you're comparing Zoomd with other mobile UA platforms. Do NOT use for web retargeting or display ads (use /sales-retargeting or /sales-adroll), B2B account-based advertising (use /sales-b2b-advertising).
Reddit Ads platform help — campaign setup, subreddit targeting, ad formats (Image, Video, Carousel, Conversation, Product, Free-Form, AMA, Takeover, Interactive, Max), Reddit Pixel, Conversions API (CAPI), Lead Gen Ads, Business Manager, bidding strategy, audience building, conversion tracking. Use when Reddit ad ROAS is underperforming, you're not sure which subreddits to target, the Reddit Pixel isn't tracking conversions, your ads get downvoted or feel off-tone for Reddit, or you can't figure out the right bidding strategy. Do NOT use for general retargeting strategy (use /sales-retargeting), B2B advertising strategy across tools (use /sales-b2b-advertising), or organic Reddit marketing (out of scope).
Retargeting and remarketing strategy — website visitor retargeting, cart abandonment recovery, dynamic product ads, cross-channel retargeting, audience segmentation, frequency capping, attribution, pixel setup, in-app retargeting. Use when website visitors leave without converting, cart abandonment rates are too high, retargeting ads aren't profitable, you're unsure which retargeting platform to use, or past visitors never come back. Do NOT use for AdRoll-specific config (use /sales-adroll), Remerge-specific config (use /sales-remerge), email marketing (use /sales-email-marketing), B2B account-based advertising (use /sales-b2b-advertising), or general paid ads strategy (use /paid-ads).
Expert LinkedIn Ads strategist for B2B companies. Use when the user asks about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Also triggers on "LinkedIn campaign", "LinkedIn CPM", "LinkedIn CTR", "LinkedIn lead gen", "B2B ads", "demand gen on LinkedIn", "sponsored content", or "LinkedIn ads not working". Do NOT use for LinkedIn organic content/posting (use linkedin-content skill) or LinkedIn outbound messaging (use cold-email skill).