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Found 71 Skills
World-class landing page expertise combining conversion rate optimization science, persuasive design psychology, and the craft of pages that turn visitors into customers. Landing pages are where marketing meets reality—the moment of truth where visitors decide. Great landing pages aren't just pretty—they're conversion machines. The best landing page designers understand that every element must earn its place, that friction is the enemy, and that the goal isn't to impress—it's to convert. Speed, clarity, and persuasion in perfect balance. Use when "landing page, conversion page, lead capture, signup page, pricing page, hero section, above the fold, CTA design, conversion rate, page optimization, lead gen page, squeeze page, sales page, landing-pages, conversion, CRO, design, optimization, lead-generation, signups, forms" mentioned.
This skill should be used when the user asks to "set up Local Services Ads", "Google LSA", "get the Google Guaranteed badge", "leads for local business", or mentions pay-per-lead ads, home services ads, or professional service ads. Creates precise lead-generation plans for local service businesses.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
Generate structured lead lists from prospect databases and web directories with Firecrawl browser. Use for finding prospects by role, company type, industry, stage, location, technologies, or other criteria and exporting CRM-ready JSON or CSV.
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," or "qualified leads." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Universal scraper for any OpenWeb Ninja API. Scrape jobs, business listings, products, reviews, news, social profiles, finance data, and more. Use for lead generation, market research, competitor analysis, content monitoring, price tracking, or any structured data extraction task.
Universal AI-powered web scraper for any platform. Scrape data from Instagram, Facebook, TikTok, YouTube, Google Maps, Google Search, Google Trends, Booking.com, and TripAdvisor. Use for lead generation, brand monitoring, competitor analysis, influencer discovery, trend research, content analytics, audience analysis, or any data extraction task.
Create high-converting landing pages with optimized copy, structure, and design elements. Generates complete pages for lead generation, product launches, event registration, and sales campaigns with conversion-focused layouts.
Research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly. The entry point for any "find me leads", "map my market", or "who should I sell to" request. Auto-loads when a user provides a company URL or idea and asks for leads or market mapping.