local-ads

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This skill should be used when the user asks to "set up Local Services Ads", "Google LSA", "get the Google Guaranteed badge", "leads for local business", or mentions pay-per-lead ads, home services ads, or professional service ads. Creates precise lead-generation plans for local service businesses.

1installs

Sourcemikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor

Added on2026-02-08

NPX Install

npx skill4agent add mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor local-ads

SKILL.md Content

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Local Services Ads (LSA) & Google Guaranteed

Master Google's Local Services Ads (LSA) to place local service businesses at the very top of search results, earning the "Google Guaranteed" or "Google Screened" badge to drive high-trust, pay-per-lead phone calls and messages.

Core Objectives

Secure the "Google Guaranteed" or "Google Screened" badge
Rank in the Top 3 "Lead Box" for local service searches
Optimize the ad profile for Maximum Trust and Click-Through
Manage lead quality through precise service and area targeting
Maximize ROI by disputing invalid leads and optimizing budget

Mandatory Elements

1. Verification & Trust

Background Checks: Navigating the Google/Pinkerton verification process.
License & Insurance: Ensuring all documentation is current and uploaded.
Review Strategy: Maintaining a high star rating (4.5+) and recent reviews.

2. Targeting Parameters

Service Categories: Selecting the exact job types (e.g., "Emergency Plumbing," "AC Repair").
Service Areas: Precise Zip Code or City-level targeting.
Business Hours: Syncing ad visibility with actual operational capacity.

Structure & Frameworks

The "Top of Lead Box" Framework

Responsiveness: Speed-to-lead is a ranking factor. Answer every call.
Review Velocity: Regularly getting new, high-quality reviews.
Proximity: Optimizing for the user's physical distance from the business.
Profile Completeness: Using all available features (photos, highlights, bios).

Lead Management SOP

The 30-Second Rule: Answer calls within 3 rings to boost ranking.
Dispositioning: Marking leads as "Booked" or "Archive" to inform the algorithm.
Disputing: Systematically requesting credits for "Wrong Service" or "Outside Area" leads.

Voice & Tone Guidelines

Direct & Local: Use language that resonates with homeowners or local clients.
Trust-Heavy: Emphasize guarantees, licensing, and professional standards.
Urgency-Oriented: For emergency services, focus on speed and availability.
Formatting: Use tables for lead qualification criteria and checklists for verification.

Concrete Examples

Profile "Highlights" That Convert

✅ "Licensed & Insured"
✅ "24/7 Emergency Service"
✅ "Locally Owned & Operated"
✅ "Free Estimates"
✅ "10-Year Warranty"

Lead Dispute Reason Guide

Scenario	Dispute Category	Expected Result
Customer wants a service you don't offer	Not a service you provide	Credit Approved
Customer is 50 miles outside your zone	Outside service area	Credit Approved
Bot or telemarketer call	Not a customer	Credit Approved
Duplicate lead within 30 days	Duplicate lead	Credit Approved

Quality Checklist

For every LSA plan, ask:

Is the business eligible for the Google Guaranteed/Screened badge?
Are all licenses and insurance documents ready for upload?
Is there a system for answering calls within 30 seconds?
Are the service areas and categories limited to high-profit jobs?
Is there a process for requesting reviews from every LSA customer?