OPENING (5 min):
- Intro & rapport
- Permission to record
- Context setting

CONTEXT (10 min):
- Role and responsibilities
- Day-to-day workflow
- Tools used

DEEP DIVE (20 min):
- "Walk me through [process]..."
- "Tell me about last time [problem]..."
- "What frustrates you most?"

IMPACT (10 min):
- "What happens when [problem]?"
- "How much time/money does it cost?"

FUTURE (10 min):
- "What would ideal look like?"
- "What would you pay for [solution]?"

CLOSING (5 min):
- "Anything else?"
- "Can I follow up?"

For 95% confidence, 5% margin:
- Population 100 → Sample 80
- Population 500 → Sample 217
- Population 1000 → Sample 278
- Population 10000 → Sample 370

NAME: [Descriptive name]
ROLE: [Job title, company type]
QUOTE: "[Real quote from research]"

GOALS:
- [Goal 1]
- [Goal 2]

FRUSTRATIONS:
- [Pain 1]
- [Pain 2]

BEHAVIORS:
- [How they work]
- [Tools they use]

NEEDS:
- [Need 1]
- [Need 2]

[ ] Research plan documented mi?
[ ] Sample size sufficient mi?
[ ] Questions non-leading mi?
[ ] Recording consent alındı mı?
[ ] Synthesis done within 24h mi?
[ ] Insights actionable mi?