trust-badges-generator

Original：🇺🇸 English
Translated

When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals."

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Sourcekostja94/marketing-skills
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NPX Install

npx skill4agent add kostja94/marketing-skills trust-badges-generator

Tags

Translated version includes tags in frontmatter
trust-badgessocial-proofconversion-optimizationbadge-designbadge-placement

SKILL.md Content

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Components: Trust Badges

Guides trust badge design and placement for conversion. Trust badges borrow authority from third-party organizations to signal legitimacy and reduce purchase anxiety.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If 
.claude/product-marketing-context.md
or 
.cursor/product-marketing-context.md
exists, read it for key partners and certifications.
Identify:
  1. Site type: E-commerce, SaaS, lead gen
  2. Available badges: Security, payment, reviews, guarantees
  3. Placement goals: Hero, checkout, product pages

Badge Types & Impact

TypeBest PlacementConversion Impact
Security (SSL, Norton, McAfee)Checkout, payment forms+15–10% for unfamiliar brands
Payment logos (Visa, PayPal, Stripe)Checkout, cart+8→2% trust
Money-back guaranteeProduct, checkout+6–10%
Reviews/ratings (Trustpilot, BBB)Product, hero+12→8%
Privacy/compliance (GDPR, CCPA)Forms, checkoutData-sensitive transactions
"Trusted by" logos: Client/customer logos in hero or footer; social proof for B2B.

Best Practices

Quantity

  • 3→ badge types max; more can cause "badge bloat" and reduce conversions by 5→%
  • Quality over quantity; use only legitimate, verifiable badges

Placement

  • Highest leverage: Cart and checkout (near payment fields)
  • Product pages: Near add-to-cart button
  • Hero: "Trusted by" logos for brand credibility
  • Footer: Secondary trust signals

Authenticity

  • Use only real, verifiable badges
  • Fake or irrelevant badges create skepticism
  • Link to verification where appropriate

Design Guidelines

  • Consistent size and style; don't mix clashing visuals
  • Adequate spacing; avoid clutter
  • Grayscale or muted for "Trusted by" logos (don't compete with primary content)
  • Ensure badges are recognizable at display size

Accessibility

  • Provide 
    alt
    text for badge images (e.g., "Norton Secured")
  • Don't rely on badges alone for critical information

Output Format

  • Badge recommendations by type and placement
  • Placement map (hero, product, checkout)
  • Quantity guidance (avoid bloat)

Related Skills

  • landing-page-generator: Trust signals as step 2 (earn trust) in landing page flow
  • hero-generator: "Trusted by" often in hero
  • testimonials-generator: Complementary social proof
  • cta-generator: Badges near CTAs increase conversion
  • pricing-page-generator: Trust badges on pricing pages