Product Strategy Craft

When This Skill Activates

• Creating product strategy
• Choosing target markets
• Defining competitive positioning
• Connecting tactics to strategy

Core Frameworks

1. Playing to Win (Lafley/Martin)

1. What is our winning aspiration?
2. Where will we play? (market/segment)
3. How will we win? (advantage)
4. What capabilities must we have?
5. What management systems are required?

2. Crossing the Chasm (Geoffrey Moore)

• Choose ONE segment to dominate
• Become THE solution for that segment
• Expand from strength

Action Templates

Template: Product Strategy

# Product Strategy: [Product]

## Winning Aspiration
[What does winning look like in 3-5 years?]

## Where to Play
**Target Market:**
- Segment: [specific]
- Size: [TAM/SAM/SOM]
- Beachhead: [first segment to dominate]

**Not Playing:**
- [Segments we're avoiding and why]

## How to Win
**Competitive Advantage:**
- [What we do better than anyone]
- [Why customers choose us]
- [Our defensible moat]

## Capabilities Required
- [Capability 1 we need]
- [Capability 2 we need]
- [Capability 3 we need]

## Strategic Roadmap
**Now (0-6 months):**
- [Initiative]

**Next (6-18 months):**
- [Initiative]

**Later (18+ months):**
- [Initiative]

Quick Reference

🎯 Strategy Checklist

• Winning aspiration (vision)
• Where to play (market)
• How to win (advantage)
• Capabilities needed

• Beachhead identified
• Roadmap connects to strategy
• Every feature ladders up

Key Quotes

"The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."

"Strategy is about choice. What will we do and what will we NOT do?"