/content-gen

/video-promo

MCP Tools (use if available)

• kb_search(query)

  — find related methodology and principles

• project_info(name)

  — get project details, stack, description

• project_code_search(query, project)

  — find key features in codebase

Steps

1. Parse project from

   $ARGUMENTS

   .
   • If project name: find PRD at

     docs/prd.md

     , or README.md, or CLAUDE.md.
   • If path: read directly.
   • If empty: ask via AskUserQuestion — "Which project to generate content for?"
2. Extract core messaging from PRD/README (parallel reads):
   • Problem: What pain does this solve? (1 sentence)
   • Solution: What does the product do? (1 sentence)
   • ICP: Who is the target user? (persona)
   • Key features: Top 3-5 differentiating features
   • Unique angle: What nobody else does (gap from research.md if exists)
   • Social proof: Any metrics, users, downloads (if available)
3. Forced reasoning — messaging framework: Before generating content, write out:
   • Hook: What stops the scroll? (pain point or surprising stat)
   • Proof: Why should they believe you? (demo, numbers, authority)
   • CTA: What's the one action? (try, sign up, download)
   • Tone: Based on ICP — casual/professional/technical/friendly
4. Generate content pieces:

   4a. LinkedIn Post

   Format: Hook line → Story (before/after) → Insight → CTA
   • 1300-1500 chars max
   • First line is the hook (visible before "see more")
   • Use line breaks for readability
   • End with question to drive engagement

   4b. Reddit Answer Draft

   Format: Helpful answer that naturally mentions the product
   • NOT promotional — value-first, product mention is secondary
   • Suggest 3-5 subreddits where this would be relevant
   • Write as if answering someone's genuine question
   • Include "disclaimer: I built this" transparency

   4c. Twitter/X Thread (5-7 tweets)

   Format: Hook tweet → Problem → Solution → Demo → Social proof → CTA
   • Each tweet: 240-280 chars max
   • Tweet 1: standalone hook (works without thread)
   • Last tweet: CTA with link
   • Include emoji sparingly (1-2 per tweet max)
5. Write content pack to

   docs/content-pack.md

   :
   markdown

   # Content Pack: {Project Name}
   
   **Generated:** {YYYY-MM-DD}
   **ICP:** {target persona}
   **Core message:** {one-line value prop}
   
   ## Messaging Framework
   - **Hook:** {hook}
   - **Proof:** {proof}
   - **CTA:** {cta}
   
   ---
   
   ## 1. LinkedIn Post
   {ready to copy-paste}
   
   ## 2. Reddit Draft
   **Target subreddits:** r/..., r/..., r/...
   {answer draft}
   
   ## 3. Twitter/X Thread
   {numbered tweets}
   
   > For video script, run `/video-promo {project}`.
   
   ---
   *Generated by /content-gen. Edit before publishing.*

6. Output summary — print core message + list of generated content pieces.

Notes

• All content is draft — always review before publishing
• Reddit draft should feel genuinely helpful, not promotional
• For video scripts, use

  /video-promo

  (owns video generation entirely)
• Rerun after major product updates to refresh messaging
• Works best with detailed PRD — falls back to README if no PRD

Common Issues

No PRD found

docs/prd.md

/validate

Content too generic

research.md

Wrong tone for audience