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Home/All Skills/Marketing & Growth/signal-intel

signal-intel

Original：🇺🇸 English

Translated

Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.

1installs

Sourcegtmagents/gtm-agents

Added on2026-02-13

NPX Install

npx skill4agent add gtmagents/gtm-agents signal-intel

Tags

Translated version includes tags in frontmatter

abm-actions signal-intelligence marketing-automation priority-scoring account-monitoring

SKILL.md Content

View Translation Comparison →

Signal Intelligence Systems Skill

When to Use

Monitoring account readiness for ABM plays.
Prioritizing SDR/AE follow-up based on live engagement.
Coordinating signal-based automations (ads suppression, nurture routing, sales alerts).

Signal Sources

Intent Platforms – Bombora, 6sense, ZoomInfo (topics, spike scores, recency).
Product Usage – PQL metrics, feature adoption, seat utilization, idle license detection.
Engagement – email/web activity, event attendance, community participation, SDR/AE touchpoints.
Commercial – opp stages, renewal windows, open tickets, expansion likelihood.
External Events – hiring, funding, tech stack changes, executive moves, news.

Framework

Normalize identifiers (domain, account ID) across sources.
Define scoring rules per signal category with decay functions.
Build alerts/automations (Slack, email, CRM tasks, MAP triggers).
Feed prioritized lists into plays (target-accounts, plan-plays, monitor-abm).
Log outcomes to refine weighting and ROI.

Templates

Signal scoring worksheet (source, weight, freshness, trigger threshold).
Alert matrix (signal → delivery channel → owner → SLA).
Data dictionary for dashboards/warehouse models.

Tips

Combine at least two signal types before triggering high-effort plays.
Store historical signal snapshots to correlate with pipeline impact.
Align privacy/compliance flags with marketing automation + CRM suppression rules.

Download

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