SEO & Traffic Analyzer

Analyze a website's organic search visibility, estimate traffic, and map competitive positioning — all without paid SEO tool subscriptions. Uses web search probes, public data sources, and site: queries to build a comprehensive SEO profile.

Quick Start

Analyze SEO and traffic for [domain]. Check rankings for [keywords]. Compare against [competitors].

Example:

Analyze SEO and traffic for pump.co.
Check rankings for: AWS cost optimization, cloud cost reduction, reduce AWS bill, FinOps tools, AWS savings plans automation.
Compare against: vantage.sh, antimetal.com, prosperops.com, zesty.co, nops.io.

Inputs

Parameter	Required	Default	Description
target-domain	Yes	—	Domain to analyze (e.g., "pump.co")
competitor-domains	No	none	Comma-separated competitor domains to compare
target-keywords	No	auto-inferred	Keywords to check rankings for
output-path	No	stdout	Where to save the analysis

Cost

Free — uses only WebSearch and WebFetch (no paid SEO tool APIs).

Process

Phase 1: Site Indexation & Structure

Assess the site's SEO footprint using site: queries.

Searches to run:

```
site:[domain]
```
— Estimate total indexed pages
```
site:[domain] blog
```
— Find blog content
```
site:[domain] intitle:
```
— See page title patterns

site:[domain]/pricing

site:[domain]/features

— Key conversion pages

```
site:[domain] filetype:pdf
```
— Whitepapers, guides (content marketing signal)

What to extract:

Approximate number of indexed pages
Content categories (blog, docs, landing pages, comparison pages)
URL structure patterns
Presence of key conversion pages (pricing, demo, signup)

Phase 2: Keyword Ranking Probes

Check where the target ranks for important keywords. For each keyword:

Technique: Run a WebSearch for the keyword and scan results for the target domain.

Standard keyword categories to check:

A) Brand keywords

```
[company name]
```
```
[company name] review
```
```
[company name] alternative
```
```
[company name] vs [competitor]
```
```
[company name] pricing
```

B) Product/category keywords

```
[primary category]
```
(e.g., "cloud cost optimization")
```
[primary category] tools
```
```
[primary category] platform
```
```
[primary category] software
```
```
best [primary category]
```

C) Problem/pain keywords

```
[core problem]
```
(e.g., "reduce AWS bill")
```
how to [solve problem]
```
```
[problem] for startups
```
```
[problem] free tool
```

D) Competitor comparison keywords

```
[competitor] alternative
```
```
[competitor] vs [target]
```
```
[competitor] pricing
```

For each search, note:

Does the target appear on page 1? (positions 1-10)
What position approximately?
What page/URL ranks?
Who else ranks for this term? (competitive landscape)

Phase 3: Traffic Estimation

Gather traffic signals from multiple sources:

A) SimilarWeb (free tier)

WebFetch

https://www.similarweb.com/website/[domain]/

Extract: estimated monthly visits, top traffic sources, geographic distribution, bounce rate

B) Search volume inference

For keywords where the target ranks well, estimate search volume:
- WebSearch:
```
"[keyword]" search volume
```
  or check Google Trends
- High-ranking keywords with high volume = significant organic traffic

C) Social/referral signals

WebSearch:
```
"[domain]" -site:[domain]
```
— Count and categorize referring sites
Look for directory listings, review sites, blog mentions, social shares

D) Wayback Machine snapshot frequency

WebFetch
```
https://web.archive.org/web/*/[domain]
```
— More frequent snapshots often correlate with higher traffic/importance

Phase 4: Backlink & Authority Signals

Estimate domain authority through proxy signals:

Who links to them? WebSearch:
```
"[domain]" -site:[domain]
```
and categorize sources

Press mentions: WebSearch:

"[company name]" (TechCrunch OR VentureBeat OR Forbes OR "Business Insider")

Industry recognition: WebSearch:

"[company name]" (award OR "named" OR "recognized" OR "leader")

Directory presence: Check for listings on G2, Capterra, Product Hunt, AlternativeTo, AWS Marketplace

Phase 5: Competitive Comparison

For each competitor domain, repeat a subset of the above analysis:

```
site:[competitor]
```
— Indexed pages count
Check the same target keywords — who ranks where?
Compare content strategies (blog frequency, topics)

Build a comparison matrix:

Keyword	[Target] Position	[Competitor 1]	[Competitor 2]	...

Phase 6: Content Gap Analysis

Identify keywords and topics where competitors rank but the target doesn't:

For each competitor, run:
```
site:[competitor] [keyword]
```
for keywords where target is absent
WebSearch for
```
[category] + [topic]
```
and note which competitors appear but target doesn't
Identify high-value content types competitors have that target lacks:
- Comparison pages ("X vs Y")
- Use case pages
- ROI calculators / interactive tools
- Integration pages
- Customer stories / case studies
- Glossary / educational content

Phase 7: Output

Generate a comprehensive SEO report:

markdown

# SEO & Traffic Analysis: [domain]
**Date:** YYYY-MM-DD
**Competitors analyzed:** [list]

## Executive Summary
[2-3 sentence overview of SEO posture]

## Site Indexation
- Estimated indexed pages: X
- Content categories: [list]
- Key pages: [list]

## Keyword Rankings
### Brand Keywords
| Keyword | Position | URL | Notes |
|---------|----------|-----|-------|

### Category Keywords
| Keyword | Position | URL | Top Competitors |
|---------|----------|-----|-----------------|

### Problem Keywords
| Keyword | Position | URL | Top Competitors |
|---------|----------|-----|-----------------|

## Traffic Estimates
- Estimated monthly visits: X
- Top traffic sources: [organic, direct, referral, social, paid]
- Geographic breakdown: [if available]

## Competitive Comparison
| Metric | [Target] | [Comp 1] | [Comp 2] | ... |
|--------|----------|----------|----------|-----|
| Indexed pages | | | | |
| Blog posts (est.) | | | | |
| Ranks for X keywords | | | | |

## Content Gaps & Opportunities
1. [Gap 1]: Competitors rank for X but target doesn't
2. [Gap 2]: No comparison pages exist
3. [Gap 3]: Missing content type

## SEO Strategy Assessment
### Strengths
### Weaknesses
### Opportunities
### Threats

## Recommendations
1. [Priority action 1]
2. [Priority action 2]
...

Tips

Run quarterly per client to track SEO progress
Brand keyword monitoring is especially important — if competitors bid on your brand, you'll see it
Content gap analysis directly feeds into content strategy recommendations
Comparison pages are often the highest-ROI SEO content for B2B SaaS
This skill works without paid tools but results from tools like Ahrefs/SEMrush will be more precise. If you have access to those, supplement this analysis with their data.
Combine with
industry-scanner
to correlate SEO gaps with industry trends
SimilarWeb free tier is rate-limited — if blocked, fall back to other estimation methods

Limitations

Traffic estimates are rough approximations without paid tools
Exact keyword positions can't be determined — only presence/absence on page 1
Backlink analysis is limited to what's discoverable via web search
Results may vary by geography and personalization

AI Agent Integration

When using this skill as an agent:

User provides target domain, optional competitors, optional keywords
Agent auto-infers relevant keywords from the domain's content if not provided
Agent runs all phases, collecting data into a structured report
Agent highlights the most actionable findings
User decides which gaps to address
Agent can chain to content creation or
```
newsletter-sponsorship-finder
```
for distribution

Example prompt:

"Analyze pump.co's SEO. Compare against vantage.sh, antimetal.com, prosperops.com. Check if they rank for cloud cost optimization keywords."

seo-traffic-analyzer

NPX Install

Tags

SKILL.md Content