seo-on-page-metadata

Original：🇺🇸 English

Translated

When the user wants to optimize meta tags, title, description, or hreflang. Also use when the user mentions "meta tags," "title tag," "meta description," or "hreflang."

2installs

Sourcekostja94/marketing-skills

Added on2026-02-27

NPX Install

npx skill4agent add kostja94/marketing-skills seo-on-page-metadata

SKILL.md Content

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SEO On-Page: Metadata

Guides optimization of meta tags, title, description, hreflang, Open Graph, and Twitter Card.

Scope (On-Page SEO)

Title tag: ~55 chars; primary keyword near start; clear, compelling
Meta description: ~105 chars; CTA; unique value; target keyword
Hreflang: Language/region targeting for multilingual sites
Metadata completeness: All pages have title + meta description

Initial Assessment

Check for product marketing context first: If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for brand voice and target keywords.

Identify:

Page type: Homepage, landing, blog, product, etc.
Primary keyword: Target search query
Multi-language: zh, en, x-default if applicable

Best Practices

Title Tag

Item	Guideline
Length	~55 characters (Google truncates beyond that)
Keyword	Include primary keyword near the start
Unique	One unique title per page
Brand	Optional: append brand at end

Meta Description

Item	Guideline
Length	~105 characters (truncates on mobile/desktop beyond that)
Unique	One per page
CTA	Include clear call-to-action when relevant
Keyword	Naturally include target keyword

hreflang (Multi-language)

Use
```
alternates.languages
```
in Next.js metadata
Include
```
x-default
```
for default language
Each language version should reference all others
References: Google hreflang

Output Format

Recommended title (with character count)
Recommended meta description (with character count)
hreflang setup if multi-language

Related Skills

seo-technical-canonical: Canonical + hreflang for multi-language
seo-on-page-schema: Structured data complements metadata
seo-on-page-heading: H1 should align with title