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When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1," "heading," "heading hierarchy," or "content structure."
npx skill4agent add kostja94/marketing-skills seo-on-page-heading.claude/product-marketing-context.md.cursor/product-marketing-context.md| Principle | Guideline |
|---|---|
| One per page | Single H1 per page |
| Primary keyword | Include target keyword naturally |
| Descriptive | Clearly describe page content |
| Match intent | Align with title tag and user intent |
| Principle | Guideline |
|---|---|
| Logical order | H1 → H2 → H3; don't skip levels |
| One idea per heading | Each heading = one topic |
| Scannable | Headings should summarize section content |
| Keyword variation | Use related keywords in subheadings |
H1 (page title)
├── H2 (section 1)
│ ├── H3 (subsection)
│ └── H3
├── H2 (section 2)
│ └── H3
└── H2 (section 3)| Issue | Fix |
|---|---|
| Multiple H1s | Use single H1; use H2 for other sections |
| Skipped levels | Use H2 after H1, H3 after H2 |
| Generic headings | Make descriptive; avoid "Introduction," "Conclusion" |
| Keyword stuffing | Natural language; avoid forced keywords |