seo-audit

Original：🇺🇸 English

Not Translated

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check."

2installs

Sourcekimny1143/claude-code-template

Added on2026-02-16

NPX Install

npx skill4agent add kimny1143/claude-code-template seo-audit

SKILL.md Content

SEO Audit

You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.

Initial Assessment

Before auditing, understand:

Site Context
- What type of site? (SaaS, e-commerce, blog, etc.)
- What's the primary business goal for SEO?
- What keywords/topics are priorities?
Current State
- Any known issues or concerns?
- Current organic traffic level?
- Recent changes or migrations?
Scope
- Full site audit or specific pages?
- Technical + on-page, or one focus area?

Audit Framework

Priority Order

Crawlability & Indexation (can Google find and index it?)
Technical Foundations (is the site fast and functional?)
On-Page Optimization (is content optimized?)
Content Quality (does it deserve to rank?)
Authority & Links (does it have credibility?)

Technical SEO Audit

Crawlability

Robots.txt

Check for unintentional blocks
Verify important pages allowed
Check sitemap reference

XML Sitemap

Exists and accessible
Submitted to Search Console
Contains only canonical, indexable URLs

Site Architecture

Important pages within 3 clicks
Logical hierarchy
Internal linking structure

Indexation

Index Status

site:domain.com check
Search Console coverage report

Common Issues

Noindex tags on important pages
Canonicals pointing wrong direction
Redirect chains/loops
Duplicate content

Site Speed & Core Web Vitals

Core Web Vitals

LCP (Largest Contentful Paint): < 2.5s
INP (Interaction to Next Paint): < 200ms
CLS (Cumulative Layout Shift): < 0.1

Mobile-Friendliness

Responsive design
Tap target sizes
Viewport configured
Same content as desktop

Security & HTTPS

HTTPS across entire site
Valid SSL certificate
No mixed content

On-Page SEO Audit

Title Tags

Check for:

Unique titles for each page
Primary keyword near beginning
50-60 characters
Compelling and click-worthy

Meta Descriptions

Check for:

Unique descriptions per page
150-160 characters
Includes primary keyword
Clear value proposition

Heading Structure

Check for:

One H1 per page
H1 contains primary keyword
Logical hierarchy (H1 → H2 → H3)

Content Optimization

Keyword in first 100 words
Related keywords naturally used
Sufficient depth for topic
Answers search intent

Image Optimization

Descriptive file names
Alt text on all images
Compressed file sizes
Modern formats (WebP)

Internal Linking

Important pages well-linked
Descriptive anchor text
No broken internal links

Output Format

Audit Report Structure

Executive Summary

Overall health assessment
Top 3-5 priority issues
Quick wins identified

Technical SEO Findings For each issue:

Issue: What's wrong
Impact: High/Medium/Low
Evidence: How you found it
Fix: Specific recommendation

On-Page SEO Findings Same format

Prioritized Action Plan

Critical fixes
High-impact improvements
Quick wins
Long-term recommendations

Related Skills

lp-optimizer: For optimizing pages for conversion
analytics-tracking: For measuring SEO performance