marketing-audit

Original：🇨🇳 Chinese
Translated

Comprehensive marketing audit and analysis skill. Integratively utilize all marketing-related skills. Usage scenarios: (1) Overall marketing audit (2) Pre-launch comprehensive inspection (3) Growth strategy review (4) Competitor analysis (5) Formulation of comprehensive improvement plans. Trigger examples: "Conduct a comprehensive investigation and review of marketing aspects", "Marketing audit", "Pre-launch check", "Develop a growth strategy", "Marketing improvement plan"

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Sourcekimny1143/claude-code-template
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NPX Install

npx skill4agent add kimny1143/claude-code-template marketing-audit

Tags

Translated version includes tags in frontmatter
marketing-auditconversion-optimizationseo-auditgrowth-strategymarketing-analysis

SKILL.md Content (Chinese)

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Marketing Audit - Comprehensive Audit Skill

Meta-skill for comprehensive marketing audit and analysis. Integratively utilize each specialized skill to provide systematic improvement proposals.

Audit Target Areas

1. Page & Conversion Optimization

Skills Used:
  • lp-optimizer
    - CRO analysis for LP/HP/pricing pages
  • signup-flow-cro
    - Sign-up flow optimization
  • form-cro
    - Form optimization
  • onboarding-cro
    - Onboarding optimization
  • paywall-upgrade-cro
    - Upgrade promotion
Audit Items:
  • Effectiveness of hero section
  • Clarity and placement of CTAs
  • Utilization of social proof
  • Friction points in sign-up flow
  • Onboarding completion rate
  • Free-to-paid conversion rate

2. SEO & Search Measures

Skills Used:
  • seo-audit
    - Technical SEO & on-page SEO
Audit Items:
  • Technical SEO (crawlability, indexing status)
  • On-page SEO (titles, meta tags, headings)
  • Structured data (JSON-LD)
  • Core Web Vitals
  • Mobile-friendliness

3. Content & Copy

Skills Used:
  • copywriting
    - Marketing copy creation
  • email-sequence
    - Email sequence design
Audit Items:
  • Clarity of value proposition
  • Balance between benefits vs features
  • Use of target language
  • Effectiveness of welcome emails
  • Design of retention emails

4. Analysis & Measurement

Skills Used:
  • analytics-tracking
    - GA4/GTM setup
  • ab-test-setup
    - A/B test design
Audit Items:
  • Conversion tracking setup
  • Funnel measurement
  • UTM parameter operation
  • A/B test planning

5. Growth Strategy

Skills Used:
  • pricing-strategy
    - Pricing design
  • launch-strategy
    - Launch strategy
  • referral-program
    - Referral program
Audit Items:
  • Optimality of pricing tiers
  • Selection of launch channels
  • Design of referral incentives

6. Psychology & UX

Skills Used:
  • marketing-psychology
    - Marketing psychology
  • ux-psychology
    - UX psychology
Audit Items:
  • Application status of psychological principles
  • Avoidance of dark patterns
  • Minimization of cognitive load

Audit Process

Phase 1: Current Status Assessment

  1. Site-wide Check
    • Top page → Pricing page → Sign-up → Onboarding
  2. Data Collection (if possible)
    • Current conversion rate
    • Key drop-off points
    • Customer feedback

Phase 2: Area-specific Analysis

Refer to skills for each area and analyze according to the checklist:
1. Page Optimization → lp-optimizer, signup-flow-cro, ...
2. SEO → seo-audit
3. Content → copywriting, email-sequence
4. Analysis → analytics-tracking, ab-test-setup
5. Strategy → pricing-strategy, launch-strategy, referral-program
6. Psychology → marketing-psychology, ux-psychology

Phase 3: Prioritization

Impact × Effort Matrix:
Low EffortHigh Effort
High Impact🔴 Immediate Execution🟡 Planned Execution
Low Impact🟢 When Time Permits⚪ Postpone

Phase 4: Execution Plan

Recommended Format:
markdown
## Improvement Proposal: [Title]

**Related Skills:** lp-optimizer, copywriting
**Priority:** 🔴 Critical / 🟡 Important / 🟢 Nice-to-have
**Impact:** Expected conversion rate +X%

### Current Status
[Description of the issue]

### Proposal
[Specific improvement plan]

### Implementation Steps
1. ...
2. ...

### Success Metrics
- [KPI]

Quick Start

When asked to "Conduct a comprehensive investigation and review of marketing aspects":
  1. Confirm with the user:
    • Target URL/product
    • Areas of particular concern
    • Current main KPIs
  2. Analyze by referring to skills for each area:
    • Start with the most concerning area
    • Utilize the checklist for each skill
  3. Create an integrated report:
    • Area-specific findings
    • Prioritized improvement proposals
    • Execution roadmap

List of Related Skills

CRO Category

  • lp-optimizer
    - Page optimization
  • signup-flow-cro
    - Sign-up flow
  • form-cro
    - Form
  • onboarding-cro
    - Onboarding
  • paywall-upgrade-cro
    - Upgrade

SEO Category

  • seo-audit
    - SEO audit

Content Category

  • copywriting
    - Copy creation
  • email-sequence
    - Email design

Analysis Category

  • analytics-tracking
    - Tracking
  • ab-test-setup
    - A/B test

Strategy Category

  • pricing-strategy
    - Pricing strategy
  • launch-strategy
    - Launch strategy
  • referral-program
    - Referral

Psychology Category

  • marketing-psychology
    - Marketing psychology
  • ux-psychology
    - UX psychology