marketing-audit

Original：🇨🇳 Chinese

Translated

Comprehensive marketing audit and analysis skill. Integratively utilize all marketing-related skills. Usage scenarios: (1) Overall marketing audit (2) Pre-launch comprehensive inspection (3) Growth strategy review (4) Competitor analysis (5) Formulation of comprehensive improvement plans. Trigger examples: "Conduct a comprehensive investigation and review of marketing aspects", "Marketing audit", "Pre-launch check", "Develop a growth strategy", "Marketing improvement plan"

2installs

Sourcekimny1143/claude-code-template

Added on2026-03-01

NPX Install

npx skill4agent add kimny1143/claude-code-template marketing-audit

SKILL.md Content (Chinese)

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Marketing Audit - Comprehensive Audit Skill

Meta-skill for comprehensive marketing audit and analysis. Integratively utilize each specialized skill to provide systematic improvement proposals.

Audit Target Areas

1. Page & Conversion Optimization

Skills Used:

```
lp-optimizer
```
- CRO analysis for LP/HP/pricing pages
```
signup-flow-cro
```
- Sign-up flow optimization
```
form-cro
```
- Form optimization
```
onboarding-cro
```
- Onboarding optimization
```
paywall-upgrade-cro
```
- Upgrade promotion

Audit Items:

Effectiveness of hero section
Clarity and placement of CTAs
Utilization of social proof
Friction points in sign-up flow
Onboarding completion rate
Free-to-paid conversion rate

2. SEO & Search Measures

Skills Used:

```
seo-audit
```
- Technical SEO & on-page SEO

Audit Items:

Technical SEO (crawlability, indexing status)
On-page SEO (titles, meta tags, headings)
Structured data (JSON-LD)
Core Web Vitals
Mobile-friendliness

3. Content & Copy

Skills Used:

```
copywriting
```
- Marketing copy creation
```
email-sequence
```
- Email sequence design

Audit Items:

Clarity of value proposition
Balance between benefits vs features
Use of target language
Effectiveness of welcome emails
Design of retention emails

4. Analysis & Measurement

Skills Used:

```
analytics-tracking
```
- GA4/GTM setup
```
ab-test-setup
```
- A/B test design

Audit Items:

Conversion tracking setup
Funnel measurement
UTM parameter operation
A/B test planning

5. Growth Strategy

Skills Used:

```
pricing-strategy
```
- Pricing design
```
launch-strategy
```
- Launch strategy
```
referral-program
```
- Referral program

Audit Items:

Optimality of pricing tiers
Selection of launch channels
Design of referral incentives

6. Psychology & UX

Skills Used:

```
marketing-psychology
```
- Marketing psychology
```
ux-psychology
```
- UX psychology

Audit Items:

Application status of psychological principles
Avoidance of dark patterns
Minimization of cognitive load

Audit Process

Phase 1: Current Status Assessment

Site-wide Check
- Top page → Pricing page → Sign-up → Onboarding
Data Collection (if possible)
- Current conversion rate
- Key drop-off points
- Customer feedback

Phase 2: Area-specific Analysis

Refer to skills for each area and analyze according to the checklist:

1. Page Optimization → lp-optimizer, signup-flow-cro, ...
2. SEO → seo-audit
3. Content → copywriting, email-sequence
4. Analysis → analytics-tracking, ab-test-setup
5. Strategy → pricing-strategy, launch-strategy, referral-program
6. Psychology → marketing-psychology, ux-psychology

Phase 3: Prioritization

Impact × Effort Matrix:

	Low Effort	High Effort
High Impact	🔴 Immediate Execution	🟡 Planned Execution
Low Impact	🟢 When Time Permits	⚪ Postpone

Phase 4: Execution Plan

Recommended Format:

markdown

## Improvement Proposal: [Title]

**Related Skills:** lp-optimizer, copywriting
**Priority:** 🔴 Critical / 🟡 Important / 🟢 Nice-to-have
**Impact:** Expected conversion rate +X%

### Current Status
[Description of the issue]

### Proposal
[Specific improvement plan]

### Implementation Steps
1. ...
2. ...

### Success Metrics
- [KPI]

Quick Start

When asked to "Conduct a comprehensive investigation and review of marketing aspects":

Confirm with the user:
- Target URL/product
- Areas of particular concern
- Current main KPIs
Analyze by referring to skills for each area:
- Start with the most concerning area
- Utilize the checklist for each skill
Create an integrated report:
- Area-specific findings
- Prioritized improvement proposals
- Execution roadmap

List of Related Skills

CRO Category

```
lp-optimizer
```
- Page optimization
```
signup-flow-cro
```
- Sign-up flow
```
form-cro
```
- Form
```
onboarding-cro
```
- Onboarding
```
paywall-upgrade-cro
```
- Upgrade

SEO Category

```
seo-audit
```
- SEO audit

Content Category

```
copywriting
```
- Copy creation
```
email-sequence
```
- Email design

Analysis Category

```
analytics-tracking
```
- Tracking
```
ab-test-setup
```
- A/B test

Strategy Category

```
pricing-strategy
```
- Pricing strategy
```
launch-strategy
```
- Launch strategy
```
referral-program
```
- Referral

Psychology Category

```
marketing-psychology
```
- Marketing psychology
```
ux-psychology
```
- UX psychology

marketing-audit

NPX Install

Tags

SKILL.md Content (Chinese)

Marketing Audit - Comprehensive Audit Skill

Audit Target Areas

1. Page & Conversion Optimization

2. SEO & Search Measures

3. Content & Copy

4. Analysis & Measurement

5. Growth Strategy

6. Psychology & UX

Audit Process

Phase 1: Current Status Assessment

Phase 2: Area-specific Analysis

Phase 3: Prioritization

Phase 4: Execution Plan

Quick Start

List of Related Skills

CRO Category

SEO Category

Content Category

Analysis Category

Strategy Category

Psychology Category