linkedin-personal-branding

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Comprehensive LinkedIn personal branding analysis, profile optimization, and visibility improvement skill using Claude for Chrome browser tools. Use when users request LinkedIn profile analysis, personal branding audit, profile optimization recommendations, LinkedIn visibility improvement, headline optimization, About section review, content strategy guidance, engagement analysis, or Social Selling Index improvement. Works with Claude for Chrome to analyze profile photos, banners, headlines, About sections, experience, skills, recommendations, featured content, activity/posts, and network engagement directly from the user's browser.

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Sourcemanojbajaj95/claude-gtm-plugin
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NPX Install

npx skill4agent add manojbajaj95/claude-gtm-plugin linkedin-personal-branding

Tags

Translated version includes tags in frontmatter
linkedin-personal-brandingprofile-optimizationvisibility-improvementchrome-devtoolsssi-analysis

SKILL.md Content

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LinkedIn Personal Branding Skill

CRITICAL: Mandatory Audit Requirements

Every audit MUST include — no exceptions:
FieldHow to Determine
Industry/SectorJob titles, skills, content topics
Profile TypeEmployee / Consultant / Freelancer / Entrepreneur / Job Seeker
Target AudienceRecruiters / Clients / Peers / Investors / Partners
Engagement RateCALCULATED: (Reactions+Comments+Shares)/Impressions×100
SSI ScoreActual score OR estimation with note
These fields appear in the report header. Do not skip them.

Core Workflow

Step 1: Determine Analysis Type

  • Full Profile Audit — all elements, complete report with scores
  • Quick Profile Review — priority action items and quick wins
  • Content Strategy Analysis — posts, engagement, content performance
  • Visibility Optimization — keyword/SEO discoverability

Step 2: Access LinkedIn via Chrome DevTools

Required: LinkedIn profile open in Chrome, user logged in.
ToolMCP NameUse For
List Pages
mcp__chrome-devtools__list_pages
Find LinkedIn tab by URL
Select Page
mcp__chrome-devtools__select_page
Focus tab
Snapshot
mcp__chrome-devtools__take_snapshot
Accessibility tree with UIDs
Screenshot
mcp__chrome-devtools__take_screenshot
Photo and banner analysis
Navigate
mcp__chrome-devtools__navigate_page
Go to URLs
Click/Hover
mcp__chrome-devtools__click
/ 
hover
Interact with elements
Wait For
mcp__chrome-devtools__wait_for
Lazy-loaded content
Extraction workflow:
  1. list_pages
    → find pageId where URL contains 
    linkedin.com/in/
  2. select_page
    → focus tab
  3. take_snapshot
    → get accessibility tree with UIDs
  4. take_screenshot
    → analyze photo/banner
  5. For lazy-loaded sections: 
    hover
    to scroll → re-snapshot
Profile sections to analyze: photo, banner, headline, About, custom URL, experience, education, skills/endorsements, certifications, recommendations, featured section, activity/posts, followers, connections (500+ indicator), groups.

Step 3: Score Profile Elements

CategoryWeightKey Factors
Visual Identity15%Photo quality, banner, consistency
Headline15%Value proposition, keywords, memorability
About Section15%Story, keywords, CTA
Experience20%Completeness, achievements, metrics
Skills & Endorsements10%Relevance, count
Recommendations10%Quality, diversity, recency
Activity & Content15%Posting frequency, engagement rate
Score interpretation: 90-100 Elite · 80-89 Excellent · 70-79 Good · 60-69 Average · <60 Needs Work

Step 4: Calculate Mandatory Metrics

Engagement Rate (REQUIRED):
Engagement Rate = (Reactions + Comments + Shares) / Impressions × 100
Example: (15+1+0)/1,376×100 = 1.16% → below 3% target
SSI Score (REQUIRED):
Option A — User visits 
linkedin.com/sales/ssi
and shares score (target: 70+/100, 20+/25 per component).
Option B — If unavailable, estimate:
Profile CharacteristicsEstimated SSI
All-Star + active posting + engaged network70-85
Complete + regular posting55-70
Basic + occasional activity40-55
Incomplete + minimal activity<40
Keyword/SEO: Check keyword presence in headline, About, experience, skills. Recommend additions for target role/industry.
Profile completeness (All-Star): photo, banner, customized headline, About (500+ chars), current position + description, 2+ past positions, education, 5+ skills, location, industry.

Step 5: Generate Recommendations

Priority matrix:
  • Quick Wins (high impact, low effort) — do immediately
  • Strategic Initiatives (high impact, high effort) — plan carefully
  • Nice-to-haves (low impact, low effort) — when possible
Categories: Profile optimization, Content strategy (3x/week minimum posting), Engagement (comments, network growth, recommendations), Visibility (keywords, featured section, creator mode).

Step 6: Deliver Report

Pre-report checklist: industry identified, profile type classified, target audience identified, engagement rate calculated, SSI captured or estimated, industry benchmarks applied.
Report sections:
  1. Executive Summary
  2. Classification (Industry, Profile Type, Target Audience)
  3. Profile Scorecard
  4. Calculated Metrics (Engagement Rate, SSI)
  5. Element-by-Element Analysis
  6. Quick Wins
  7. Strategic Recommendations
  8. 30-60-90 Day Action Plan

Profile Element Best Practices

Photo: 400×400px minimum, professional attire, approachable expression, clean background, face 60-70% of frame, good lighting.
Banner (1584×396px): Branded/industry-relevant, value proposition text, no clutter or small text.
Headline formula (220 chars max): Who you are + problems you solve + benefit/result + keywords
  • Bad: "Marketing Manager"
  • Good: "Marketing Manager | Helping B2B Companies Grow Through Data-Driven Strategies | 45% Revenue Increase Specialist"
About section (2,600 chars max): Hook (first 2-3 lines) → story → what you do/who you help → achievements with metrics → skills → CTA. First person, short paragraphs, relevant keywords.
Experience: Quantified achievements (%, $, #), scope, key projects, skills demonstrated.
Skills: 50+ relevant skills, top 3 pinned, endorsements from colleagues, aligned with target keywords.
Featured: 3-6 curated items — portfolio, case studies, articles, media, lead magnets.
Services (Consultants/Freelancers): 3-5 keyword-rich service offerings.

Chrome DevTools Navigation Patterns

Lazy-loaded sections:
hover(uid: "[section_uid]") → wait_for(text: "Show all") → take_snapshot()
Activity/posts:
navigate_page(url: "linkedin.com/in/[user]/recent-activity/")
→ wait_for(text: "reactions") → take_snapshot()
Analytics dashboard:
navigate_page(url: "https://www.linkedin.com/analytics/")
→ wait_for(text: "Profile viewers") → take_snapshot()
SSI:
navigate_page(url: "https://www.linkedin.com/sales/ssi")
→ wait_for(text: "Social Selling Index") → take_snapshot()
Playwright fallback: If Chrome DevTools MCP unavailable, use 
mcp__playwright__browser_*
equivalents (snapshot, screenshot, navigate, click, hover, wait_for).
Error handling:
ErrorRecovery
LinkedIn tab not foundAsk user to open LinkedIn in Chrome
Element UID missingRe-snapshot, find alternative UID
Content not loadingScroll manually, increase timeout, refresh
Rate limited/CAPTCHAPause 30+ seconds, proceed slowly
SSI requires Sales NavigatorNote unavailable, provide estimation
Private profileDocument as "Limited visibility"

Industry-Specific Guidance

Always classify industry first. Load 
references/metrics_benchmarks.md
for industry benchmarks across 15+ industries (Tech, Finance, Healthcare, Legal, Marketing, HR, Consulting, Creative, Nonprofit, Startups, etc.).
FactorConservative (Legal, Finance, Healthcare)Progressive (Tech, Marketing, Startups)
ToneFormalCasual, personable
ContentThought leadershipStories, behind-the-scenes
Posting2-3x/week4-5x/week
EmojisMinimalAcceptable
LinkedIn Features to assess: Creator Mode (enable if 3+/week posting), Open to Work (job seekers), Providing Services (consultants), Newsletter (1000+ followers), Custom URL (always set), Verification Badge.

Reference Files

  • references/scoring_framework.md
    — detailed scoring criteria with examples
  • references/metrics_benchmarks.md
    — industry benchmarks for SSI, engagement, growth
  • references/content_strategy.md
    — content pillars, posting schedules, formats
  • assets/profile_audit_template.md
    — complete audit report template
  • assets/quick_review_template.md
    — rapid assessment checklist
  • assets/action_plan_template.md
    — 30-60-90 day roadmap template