Jobs-to-Be-Done

Context

Domain Context

• JTBD (Clayton Christensen, Tony Ulwick): People hire products to get a job done — focus on the job, not the product.
• • Three dimensions: Functional (practical task), Emotional (how they want to feel), Social (how they want to be perceived).
  • • Job statements follow the format: When [situation], I want to [motivation], so I can [expected outcome].

    • Instructions

    • 1. Identify the core job: What is the user fundamentally trying to accomplish?
      2. 1. Map the job dimensions:
         2. • Functional: The practical task or outcome
            • • Emotional: The feeling they seek or want to avoid
              • • Social: How they want to be perceived by others
                • 1. Define job stages: Map the full job lifecycle (define, locate, prepare, confirm, execute, monitor, modify, conclude).
                  2. 1. Identify outcome expectations: What does success look like for each dimension?
                     2. 1. Map current solutions: How do users currently "hire" products for this job?
                        2. 1. Find opportunities: Where are current solutions underserving the job?
                           2. Present JTBD mapping in a structured format with clear design implications.