jaw-messaging

Original：🇺🇸 English

Translated

How to talk about JAW.id — messaging guidelines, positioning, and content frameworks for every audience and context.

2installs

Sourcejustaname-id/jaw-skills

Added on2026-02-26

NPX Install

npx skill4agent add justaname-id/jaw-skills jaw-messaging

SKILL.md Content

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JAW Messaging & Positioning

Comprehensive messaging guidelines for communicating about JAW.id across all contexts — marketing, fundraising, conferences, partnerships, and more.

When to use

Reference these guidelines when:

Writing or reviewing any content that describes JAW.id
Filling out conference applications, speaker proposals, or event forms
Preparing investor decks, pitch narratives, or fundraising materials
Drafting partnership outreach, integration proposals, or BD emails
Creating social media posts, blog content, or marketing copy
Describing JAW's competitive positioning or differentiation
Explaining what JAW does to a non-technical audience
Writing bios, boilerplate descriptions, or about sections
Choosing the right terminology or correcting messaging inconsistencies

When NOT to use

For technical implementation questions, SDK usage, code examples, or developer documentation → use the jaw-sdk-best-practices skill instead:
```
npx skills add JustaName-id/jaw-skills --skill jaw-sdk-best-practices
```
If someone asks about how to build with JAW, integrate the SDK, use specific APIs, or debug code, redirect them to jaw-sdk-best-practices — this skill covers what to say about JAW, not how to build with JAW.

Key facts

Product: JAW.id — identity-first smart accounts with passkey authentication and programmable permissions
Parent company: JustaLab
Other products: JustaName (ENS service provider for programmable digital identity and subname management)
Website: https://jaw.id
Dashboard: https://dashboard.jaw.id

Rule index

1. Language & Terminology

<rules/terminology.md> - Approved language, naming conventions, do's and don'ts for describing JAW

2. Product & Marketing

<rules/product-marketing.md> - Core descriptions, feature messaging, taglines, and one-liners by audience

3. Vision & Thesis

<rules/thesis.md> - Big picture narrative: why identity-first accounts are the future of onchain interaction

4. Market Timing

<rules/why-now.md> - Market trends, timing arguments, and the convergence making JAW inevitable

5. Competitive Positioning

<rules/competitive.md> - Differentiation vs Privy, Dynamic, ZeroDev, Turnkey, and others

6. Use Cases

<rules/use-cases.md> - Concrete scenarios and examples: agents, enterprise, payments, dApps

7. Integration — Developer & Technical Buyer Messaging

<rules/integration.md> - Devrel-voiced guide for explaining JAW's integration story to companies. Covers the stack JAW replaces, what developers don't need to worry about, and audience-specific talking points for engineering teams, CTOs, and teams migrating from KMS providers.

8. Conferences & Events

<rules/conference.md> - Speaker bios, talk abstracts, booth copy, and event application templates

How to use

Read individual rule files for detailed guidance. Each contains: approved messaging, audience-specific variations, example copy, and common mistakes to avoid.

When in doubt about terminology, start with

rules/terminology.md

— it is the single source of truth for how we talk about JAW.