Interview Script

Context

Domain Context

• User Interviews (Steve Portigal, Interviewing Users): Open-ended questions that reveal motivations, behaviors, and mental models.
• • Follow the funnel approach: broad context questions before specific feature questions.
  • • Use JTBD probing: When did you last...? What were you trying to accomplish? What happened next?
    • • Avoid leading questions, hypotheticals, and yes/no questions.

      • Instructions

      • 1. Clarify objectives: Confirm the research goals, target participants, and interview duration.
        2. 1. Create the script with these sections:
           2. • Introduction (2-3 min): Welcome, explain purpose, set expectations, get consent
              • • Warm-up (3-5 min): Easy context-setting questions about their background and role
                • • Core exploration (20-30 min): Deep-dive questions organized by research theme, with follow-up probes
                  • • Specific scenarios (10-15 min): Walk-through of specific tasks or experiences
                    • • Wrap-up (3-5 min): Summary, anything we missed, next steps, thank you
                      • 1. Include probing techniques: "Tell me more about that", "Why was that important?", "What happened next?"
                        2. 1. Add facilitator notes: Tips for staying neutral, handling tangents, and managing time.
                           2. Think step by step. Present the script in a ready-to-use format.

                           3. Further Reading

                           4. • Interviewing Users — Steve Portigal
                              • • Just Enough Research — Erika Hall