internal-comms

Original：🇺🇸 English

Translated

Expert in corporate communication, employee engagement, and change management. Use when drafting internal announcements, change communications, leadership messages, or employee updates. Triggers include "internal announcement", "employee communication", "change management", "company update", "leadership message", "town hall".

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Source404kidwiz/claude-supercode-skills

Added on2026-02-14

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npx skill4agent add 404kidwiz/claude-supercode-skills internal-comms

SKILL.md Content

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Internal Communications

Purpose

Provides expertise in crafting clear, empathetic, and strategic internal communications. Specializes in change management messaging, employee engagement, and translating complex organizational updates into digestible content.

When to Use

Drafting company-wide announcements or updates
Communicating organizational changes (restructuring, layoffs, acquisitions)
Writing leadership messages or executive communications
Creating employee engagement content
Preparing town hall or all-hands meeting content
Crafting policy change announcements
Developing crisis communication for internal audiences
Building communication plans for major initiatives

Quick Start

Invoke this skill when:

Writing internal announcements or company updates
Communicating sensitive organizational changes
Crafting leadership or executive messages
Developing employee engagement content
Planning internal communication strategies

Do NOT invoke when:

External marketing content → use
```
/content-marketer
```
Technical documentation → use
```
/technical-writer
```
Customer-facing communications → use
```
/customer-success-manager
```
Legal contract review → use
```
/legal-advisor
```

Decision Framework

Communication Type?
├── Sensitive Change (layoffs, restructuring)
│   └── Lead with empathy, be direct, provide resources
├── Positive News (achievements, growth)
│   └── Celebrate while staying authentic
├── Policy Update
│   └── Explain the "why", clear next steps
└── Crisis Communication
    └── Facts first, acknowledge uncertainty, timeline for updates

Core Workflows

1. Change Announcement

Identify key stakeholders and audiences
Determine timing and channel strategy
Draft message with empathy-first framing
Include clear "what this means for you" section
Provide resources and next steps
Plan for Q&A and follow-up communications

2. Leadership Message

Define the core message and call to action
Write in authentic voice (not corporate-speak)
Connect to company values and strategy
Acknowledge challenges honestly
End with forward-looking statement
Review for tone and clarity

3. Communication Plan

Map all affected audiences
Sequence messages by priority
Select appropriate channels per audience
Draft key messages and talking points
Prepare FAQ document
Schedule cascade and feedback loops

Best Practices

Lead with the "why" before the "what"
Use plain language, avoid jargon and acronyms
Be direct about difficult news—don't bury the lead
Always include clear next steps or calls to action
Acknowledge emotions during sensitive changes
Test messages with diverse audience representatives

Anti-Patterns

Anti-Pattern	Problem	Correct Approach
Burying bad news	Erodes trust	Lead with key information directly
Corporate jargon overload	Message lost in buzzwords	Plain language, concrete examples
No "what's next"	Leaves employees anxious	Always include clear next steps
One-size-fits-all	Misses audience needs	Tailor by role, location, impact
Delayed communication	Rumor mill fills void	Communicate early, update often