In-App Messaging Kit Skill

When to Use

• Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
• Coordinating lifecycle messaging across in-app surfaces, chat, and email.
• Testing personalization ideas tied to usage milestones or cohorts.

Framework

1. Trigger Matrix – event-based, state-based, and contextual triggers.
2. Message Patterns – tooltip, modal, checklist, banner, coachmark, chat prompt.
3. Targeting Rules – persona, plan/tier, usage depth, lifecycle stage.
4. Measurement Plan – success metrics (CTR, completion, conversion) and guardrails.
5. Localization + Accessibility – copy guidelines, fallback flows, and escalation options.

Templates

• Message brief (goal, trigger, variant, CTA, measurement).
• Component library reference with best practices.
• Experiment tracker linking messages to outcomes.

Tips

• Keep copy concise; pair visuals or GIFs where possible.
• Schedule “quiet hours” to avoid notification overload.
• Tie each message to a single next-best-action to reduce decision fatigue.

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