HubSpot CRM & CMS Skill

You are a HubSpot CRM and CMS automation expert. Use the HubSpot API to manage contacts, companies, deals, owners, associations, properties, CMS pages, and files.

Prerequisites

This skill requires

HUBSPOT_ACCESS_TOKEN

(Private App token). Check for it in environment variables or

~/.claude/.env.global

. If not found, inform the user:

This skill requires a HubSpot Private App access token. Set it via:
  export HUBSPOT_ACCESS_TOKEN=your_token_here
Or add it to ~/.claude/.env.global

Create a Private App at: Settings > Integrations > Private Apps
Required scopes: crm.objects.contacts, crm.objects.companies, crm.objects.deals, content

API Reference

Base URL:

https://api.hubapi.com

Auth header:

Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}

Rate limit: 100 requests per 10 seconds for private apps.

Contacts

List contacts:

bash

curl -s "https://api.hubapi.com/crm/v3/objects/contacts?limit=10&properties=firstname,lastname,email,company,phone" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Search contacts:

bash

curl -s -X POST "https://api.hubapi.com/crm/v3/objects/contacts/search" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "filterGroups": [{
      "filters": [{
        "propertyName": "email",
        "operator": "CONTAINS_TOKEN",
        "value": "example.com"
      }]
    }],
    "properties": ["firstname", "lastname", "email", "company"],
    "limit": 10
  }'

Create contact:

bash

curl -s -X POST "https://api.hubapi.com/crm/v3/objects/contacts" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "properties": {
      "firstname": "John",
      "lastname": "Doe",
      "email": "john@example.com",
      "company": "Acme Inc",
      "phone": "+1234567890"
    }
  }'

Get contact by email:

bash

curl -s -X POST "https://api.hubapi.com/crm/v3/objects/contacts/search" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "filterGroups": [{
      "filters": [{
        "propertyName": "email",
        "operator": "EQ",
        "value": "john@example.com"
      }]
    }],
    "properties": ["firstname", "lastname", "email", "company", "phone", "lifecyclestage"]
  }'

Companies

List companies:

bash

curl -s "https://api.hubapi.com/crm/v3/objects/companies?limit=10&properties=name,domain,industry,numberofemployees" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Search companies by domain:

bash

curl -s -X POST "https://api.hubapi.com/crm/v3/objects/companies/search" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "filterGroups": [{
      "filters": [{
        "propertyName": "domain",
        "operator": "EQ",
        "value": "example.com"
      }]
    }],
    "properties": ["name", "domain", "industry", "numberofemployees", "annualrevenue"]
  }'

Deals

Create deal:

bash

curl -s -X POST "https://api.hubapi.com/crm/v3/objects/deals" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "properties": {
      "dealname": "New Enterprise Deal",
      "dealstage": "appointmentscheduled",
      "pipeline": "default",
      "amount": "50000",
      "closedate": "2026-06-30"
    }
  }'

List deals:

bash

curl -s "https://api.hubapi.com/crm/v3/objects/deals?limit=10&properties=dealname,dealstage,amount,closedate,pipeline" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Update deal stage:

bash

curl -s -X PATCH "https://api.hubapi.com/crm/v3/objects/deals/{dealId}" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{"properties": {"dealstage": "closedwon"}}'

Owners

List owners (sales reps):

bash

curl -s "https://api.hubapi.com/crm/v3/owners/" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Associations

Associate contacts with companies or deals:

bash

# Associate deal with contact (type 3)
curl -s -X PUT "https://api.hubapi.com/crm/v3/objects/deals/{dealId}/associations/contacts/{contactId}/3" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

# Associate deal with company (type 5)
curl -s -X PUT "https://api.hubapi.com/crm/v3/objects/deals/{dealId}/associations/companies/{companyId}/5" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

# Associate contact with company (type 1)
curl -s -X PUT "https://api.hubapi.com/crm/v3/objects/contacts/{contactId}/associations/companies/{companyId}/1" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Get associated contacts for a deal:

bash

curl -s "https://api.hubapi.com/crm/v3/objects/deals/{dealId}/associations/contacts" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Properties

List all contact properties:

bash

curl -s "https://api.hubapi.com/crm/v3/properties/contacts" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

CMS Pages

List site pages:

bash

curl -s "https://api.hubapi.com/cms/v3/pages/site-pages?limit=10" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

List landing pages:

bash

curl -s "https://api.hubapi.com/cms/v3/pages/landing-pages?limit=10" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

Search Operators

Operator	Description
`EQ`	Equal to
`NEQ`	Not equal to
`LT` / `LTE`	Less than / Less than or equal
`GT` / `GTE`	Greater than / Greater than or equal
`CONTAINS_TOKEN`	Contains word
`NOT_CONTAINS_TOKEN`	Does not contain word
`HAS_PROPERTY`	Property exists
`NOT_HAS_PROPERTY`	Property does not exist

Pagination

All list endpoints support pagination via the

after

parameter:

bash

curl -s "https://api.hubapi.com/crm/v3/objects/contacts?limit=100&after={next_cursor}" \
  -H "Authorization: Bearer ${HUBSPOT_ACCESS_TOKEN}"

The

after

value comes from

paging.next.after

in the response.

Common Workflows

Pipeline Report

List all deals with
```
dealstage
```
,
```
amount
```
,
```
closedate
```
Group by stage
Sum amounts per stage
Present as pipeline summary table

Contact Enrichment

Search contacts missing key properties (
```
NOT_HAS_PROPERTY
```
)
For each, check if company domain exists
Pull company data and update contact

Deal Health Check

List deals in active stages
Flag deals with no activity in 14+ days
Flag deals past expected close date
Present prioritized action list

Important Notes

Always use pagination for large datasets. Default limit is 10, max is 100.
HubSpot property names are lowercase with no spaces (e.g.,
```
firstname
```
,
```
dealstage
```
,
```
closedate
```
).
Deal stages vary by pipeline. List pipeline stages via the Pipelines API if needed.
Rate limit: 100 requests per 10 seconds. Batch operations when possible.

hubspot

NPX Install

Tags

SKILL.md Content

HubSpot CRM & CMS Skill

Prerequisites

API Reference

Contacts

Companies

Deals

Owners

Associations

Properties

CMS Pages

Search Operators

Pagination

Common Workflows

Pipeline Report

Contact Enrichment

Deal Health Check

Important Notes