growth-loops

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Use when asked to "growth loops", "build a growth engine", "design a viral loop", "create a content loop", "move beyond paid acquisition", or "why isn't growth compounding". Helps design self-reinforcing growth systems where output becomes input. The Growth Loops framework (from Brian Balfour / Reforge and Elena Verna) shifts thinking from linear funnels to compounding loops.

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Sourcepmprompt/claude-plugin-product-management

Added on2026-02-20

NPX Install

npx skill4agent add pmprompt/claude-plugin-product-management growth-loops

SKILL.md Content

Growth Loops

What It Is

Growth Loops is a framework for building sustainable, compounding growth. The core insight: the best growth systems are loops, not funnels — where the output of one cycle becomes the input for the next.

Traditional growth thinking focuses on funnels: acquire users at the top, optimize conversion through stages, and measure output at the bottom. But funnels are linear. You pour effort in, you get results out, and then you start over. Loops are different: each cycle generates the fuel for the next cycle.

The key shift: Move from asking "How do we get more users?" to asking "How does each user we acquire generate more users?"

When to Use It

Use Growth Loops when you need to:

Design your core growth engine before or after product-market fit
Move beyond paid acquisition to more sustainable growth
Understand why growth isn't compounding despite acquisition efforts
Build virality, content, or sales loops into your product
Evaluate distribution strategies for a new product or feature
Diagnose why your "growth team" isn't producing results
Plan how to capitalize on new distribution platforms (like ChatGPT)

When Not to Use It

You haven't validated that anyone wants your product (find PMF first)
You're optimizing micro-conversions without a growth model
You're looking for "growth hacks" rather than systematic growth
Your product has no natural mechanism for users to generate more users

Resources

Reforge Programs:

Growth Series — the comprehensive deep dive
Product-Led Growth course — PLG and PLS specifics

Key Thinkers:

Brian Balfour (Reforge) — loops framework, platform cycles
Elena Verna — product-led sales, PQA, B2B growth
Casey Winters — kindle vs. fire strategies