1. BACKSTORY
   "I used to be/have [relatable starting point]..."

2. EXTERNAL DESIRE
   "I wanted [surface goal]..."

3. INTERNAL DESIRE
   "What I really wanted was [deep desire]..."

4. WALL
   "But I kept hitting [obstacle]..."

5. EPIPHANY
   "That's when I realized [breakthrough insight]..."

6. PLAN
   "So I [what you did differently]..."

7. SUCCESS
   "And now [results achieved]..."

8. TRANSFORMATION
   "I became [who you are now]..."

9. BRIDGE TO THEM
   "And you can too because [connection to reader]..."

"If I can get them to believe [ONE THING],
then all other objections and concerns become irrelevant
and they have to [DESIRED ACTION]."

[Name] has [result] for [number] [customers/clients]
through [methodology]. Featured in [media],
[credential], and [association].

For [specific audience] who [pain/frustration],
[Your Name] helps you [transformation/result]
through [new opportunity/mechanism]
without [main objection they have].

Unlike [old way/competitors],
[your approach] works because [Big Domino belief].

[Origin story hook] → [Epiphany] → [That's why I created this]

# Expert Positioning: [Name]

## Attractive Character

**Type:** [Leader/Adventurer/Reporter/Reluctant Hero]

**Character Profile:**
- **Backstory:** [Where you came from]
- **Flaw:** [What makes you human]
- **Superpower:** [What you're known for]
- **Polarization:** [What you stand against]

**Character Voice:**
> [Example of how you sound—a few sentences]

---

## Epiphany Bridge (Origin Story)

### The Story

**Backstory:**
> [1-2 sentences]

**The Wall:**
> [What kept stopping you]

**The Epiphany:**
> [The exact moment of realization]

**The Plan:**
> [What you did differently]

**The Success:**
> [Results achieved]

**The Transformation:**
> [Who you became]

**The Bridge:**
> [Connection to the reader]

### Condensed Version (60 seconds)
> [Full origin story in paragraph form for bios, videos, etc.]

### One-Liner Version
> [One sentence version for introductions]

---

## Big Domino

**The One Belief:**
> "If I can get them to believe [X], then [Y becomes inevitable]."

**Full Statement:**
> [Expanded version with context]

**Why This Domino:**
> [Explanation of why this belief makes everything else fall]

---

## New Opportunity

**Old Opportunity (What They've Tried):**
- [Old approach 1]
- [Old approach 2]
- [Old approach 3]

**Why Old Way Fails:**
> [The flaw in traditional approaches]

**Your New Opportunity:**
> [Your different approach]

**New Mechanism:**
> [Why your approach works]

**New Opportunity Statement:**
> "Instead of [old way], you [new way] which allows [result]."

---

## Authority Stack

| Type | Your Proof |
|------|------------|
| Results | [What you've achieved] |
| Credentials | [Relevant certs/education] |
| Association | [Who you've worked with] |
| Media | [Where you've been featured] |
| Social | [Audience size] |
| Experience | [Years/expertise] |

**Authority Statement:**
> [Assembled authority statement]

---

## Complete Positioning

### Positioning Statement
> For [audience] who [pain],
> [Name] helps you [result]
> through [mechanism]
> without [objection].

### Tagline Options
1. "[Tagline 1]"
2. "[Tagline 2]"
3. "[Tagline 3]"

### Bio (Long Form)
> [3-4 paragraph bio incorporating all elements]

### Bio (Short Form)
> [1 paragraph bio for social media]

### Elevator Pitch
> [30-second version for introductions]

---

## Messaging Framework

### Core Messages
1. **Big Domino:** [Statement]
2. **Transformation:** [Before → After]
3. **Differentiation:** [Why you vs. others]

### Phrases to Use
- "[Signature phrase 1]"
- "[Signature phrase 2]"
- "[Signature phrase 3]"

### Things to Never Say
- [Avoid this because...]
- [Avoid this because...]

---

## Next Steps

1. [ ] Validate positioning with `expert-validator`
2. [ ] Use in funnel copy
3. [ ] Update bio everywhere
4. [ ] Record origin story video
5. [ ] Create content around Big Domino

/plugin marketplace add coreyhaines31/marketingskills