directory-listing-ads

Original：🇺🇸 English

Translated

When the user wants to run paid ads within directories or marketplaces. Also use when the user mentions "Taaft ads," "Shopify App Store ads," "G2 sponsored," "Capterra ads," "directory ads," "marketplace ads," "paid listing," "sponsored listing," or "directory promotion."

2installs

Sourcekostja94/marketing-skills

Added on2026-03-07

NPX Install

npx skill4agent add kostja94/marketing-skills directory-listing-ads

SKILL.md Content

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Paid Ads: Directory / Marketplace Listing Ads

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Platform Overview

Platform	Ad type	Model	Best for
Taaft	Banners, sponsored listings, campaigns	Paid placements; listing + newsletter + ads + social bundles	AI tools; 80M+ users; 46K+ tools
Shopify App Store	Search ads, homepage ads, category ads	CPC; daily budget	Shopify app developers; merchant discovery
G2	Paid Promotions, G2 Clicks	Quarterly or PPC	B2B SaaS; category/competitor pages
Capterra	Sponsored listings	PPC	B2B software; 50M+ annual visitors

Taaft (There's An AI For That)

Traffic: 80M+ users; 46K+ AI tools; 11K+ categories
Ad options: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
Listing first: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
Early launch bonus: Up to $300 PPC credits for launching on Taaft first

UTM: Use

utm_source=taaft_feat&utm_medium=referral

for PPC ads

Shopify App Store

Ad types: Search ads (in results when merchants search); homepage ads; category page ads
Model: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
Placement: ~60% of installs from search—search ads critical for discovery
Credit: New eligible app developers receive $100 USD ad credit
Management: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
Limitation: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change

G2

Paid Promotions: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
Inventory: 3 products per page; ~1/3 of visitors see ads
G2 Clicks: PPC option; organic + sponsored placements; no subscription
Design: Standardized ad design converts ~50% better than custom

Capterra

Model: PPC; reach software buyers actively comparing solutions
Audience: 50M+ annual visitors
Options: Free basic listing; paid advertising for increased visibility

Strategy

Listing first: Submit to directory before buying ads—see directory-submission
Test organic: Measure baseline traffic before paid
Layer paid: Add ads when organic underperforms or for launch push

UTM: Tag all ad links (

utm_medium=paid

,

utm_source=taaft

or

shopify

or

g2

or

capterra

)

Pre-Launch Checklist

Product listed in directory (directory-submission)
Listing optimized (copy, screenshots, category)
Budget aligned with CPC/CPM expectations
UTM parameters set for attribution
Conversion tracking (GA4, platform analytics)

Related Skills

directory-submission: Listing prep; submission workflow; platform-specific copy
paid-ads-strategy: Ad formats by medium; when to use directory ads
traffic-analysis: UTM for directory ads; attribution
analytics-tracking: Conversion tracking