design-branding

Original：🇺🇸 English

Translated

This skill should be used when the user asks to "create brand identity", "build brand kit", "logo design", "brand guidelines", "visual identity", or mentions branding, design systems, or creative assets. Creates professional brand identity and design systems that establish authority.

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Sourcemikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor

Added on2026-02-08

NPX Install

npx skill4agent add mikefilsaime-groove/clickcampaigns-for-claude-code-in-cursor design-branding

SKILL.md Content

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Design & Branding

Create world-class brand identity and design systems that establish visual authority, communicate brand personality, and create cohesive brand experiences across all touchpoints.

Core Objectives

Establish strong visual brand identity
Create cohesive design system
Develop brand guidelines for consistency
Produce high-quality creative assets
Build brand authority through design

Brand Kit Components

Logo & Identity

Primary Logo:

Main brand mark
Clear space requirements
Minimum size specifications

Logo Variations:

Horizontal version
Vertical/stacked version
Icon/symbol only
Single-color versions
Reversed (white) version

Logo Usage:

Clear do's and don'ts
Placement guidelines
Size requirements
Background restrictions

Color Palette

Primary Colors:

Main brand colors (1-2)
Hex, RGB, CMYK values
Usage guidelines

Secondary Colors:

Supporting palette (2-4)
Color combinations
When to use each

Accent Colors:

Highlight and emphasis
CTA button colors
Attention-grabbing elements

Neutral Colors:

Grays and backgrounds
Text colors
Subtle elements

Typography

Primary Font:

Main brand typeface
Weights available
Web font source

Secondary Font:

Supporting typeface
Specific use cases
Pairing guidelines

Font Hierarchy:

H1-H6 specifications
Body text styles
Caption and small text
Button text

Visual Elements

Patterns:

Brand patterns or textures
Usage guidelines
Application examples

Icons:

Icon style guidelines
Custom icon library
Consistent stroke weight

Photography:

Image style guidelines
Mood and tone
Subject matter
Treatment and filters

Graphics:

Supporting visual elements
Illustration style
Infographic guidelines

Brand Guidelines Document

Sections to Include

Brand Story & Values
Logo Guidelines
Color Palette
Typography
Visual Elements
Application Examples
Do's and Don'ts

Application Examples

Business Cards:

Front and back layouts
Information hierarchy
Contact details placement

Letterhead:

Header design
Footer elements
Margin specifications

Social Media:

Profile image specs
Cover/banner templates
Post templates

Website:

Header/navigation
Button styles
Form styling
Footer design

Marketing Materials:

Flyers and brochures
Presentations
Email templates

Quality Standards

Every element reflects brand excellence
Every component is polished and purposeful
Every guideline ensures consistency
No generic elements
Everything intentional and strategic

Quality Checklist

Does brand identity reflect professional excellence?
Is design system cohesive and comprehensive?
Are brand guidelines clear and actionable?
Will creative assets establish brand authority?
Does this create memorable brand experience?

Additional Resources

Reference Files

references/brand-templates.md
- Brand asset templates