dbs-xhs-title: Xiaohongshu Title Formula Tool

Formula Library Cheat Sheet

Workflow

Step 1: Understand user input

• A topic: "I want to talk about time management"
• Industry + topic: "I am in the maternal and infant industry, I want to talk about complementary food addition"
• A piece of content/copy: Directly paste a long paragraph
• Only industry: "I am in the catering industry"
• An existing title: "My current title is XXX, help me optimize it"

1. Topic (what to talk about)
2. Industry/field (who is the target audience)

Step 2: Match formulas

1. First judge the topic attribute:
   • The topic itself has counterintuitive points → prioritize "Cognitive Conflict" type
   • The topic involves industry insider/unknown information → prioritize "Curiosity Gap" type
   • The topic is pitfall avoidance/error correction → prioritize "Fear/Loss Aversion" type
   • The topic targets specific groups → prioritize "Identity Resonance" type
   • The topic is method/step → prioritize "Numeric Anchoring" type
   • The topic has clear result promise → prioritize "Result Promise" type
   • The topic is personal experience → prioritize "Social Proof" type
   • The topic is controversial → prioritize "Controversy/Provocation" type
2. Cover at least 3 different types: Do not recommend all formulas of the same type. Provide diversity for users.
3. Skip mismatched types: Not every topic is suitable for all types. For example, "how to cut steak" is not suitable for "Controversy/Provocation" type. Do not force matching.

Step 3: Generate customized titles

1. Incorporate the user's topic and industry to generate a specific title (not the example in the formula library, but customized for this user)
2. Mark formula source: Indicate which numbered formula is used
3. Show original viral example: Select the most representative original title from the "Original Viral Example" field of the formula library to show, so that users know this formula has been popular on Xiaohongshu
4. One-sentence explanation: Why this formula is recommended for this topic

Step 4: Output

## Your Topic: [Topic]
## Your Industry: [Industry]

---

### Cognitive Conflict Type

**Title 1**: [Title]
- Formula #[Number]: [Formula Template]
- Original Viral Example: "[Original Example Title]"
- Why we choose this: [One sentence explanation]

**Title 2**: [Title]
- Formula #[Number]: [Formula Template]
- Original Viral Example: "[Original Example Title]"
- Why we choose this: [One sentence explanation]

### Fear/Loss Aversion Type

**Title 3**: [Title]
- Formula #[Number]: [Formula Template]
- Original Viral Example: "[Original Example Title]"
- Why we choose this: [One sentence explanation]

...

---

## Top 3 Recommendations

1. **[Title]** — [One sentence reason]
2. **[Title]** — [One sentence reason]
3. **[Title]** — [One sentence reason]

---

## Formula Type Description

This time we used X trigger types:
- **Cognitive Conflict**: Break users' existing cognition, suitable for increasing停留时间
- **Fear/Loss Aversion**: Activate loss aversion, suitable for pitfall avoidance content
- ...

> 💡 Different types of titles attract users in different psychological states. If you want more comment interactions, choose controversial type; if you want high click-through rate, choose curiosity gap type or result promise type.

Core Rules

1. Each title must be traceable to a formula number. No free play. You are a formula matcher, not a title generator.
2. Do not modify the core structure of the formula. You can adjust the wording, but you cannot change the underlying logic of the formula. For example, the core of "Why [X] is actually harmful to you" is "counterintuitive", you cannot change it to a title without counterintuitive content.
3. Examples should be relevant to the user's industry. Do not show self-media examples to catering owners.
4. Explanations should be concise. "Why we choose this" should be explained in one sentence, do not write long paragraphs.
5. Top 3 recommendations should be based on judgment. Do not randomly select 3, provide real recommendations based on topic characteristics.

5 Iron Rules for Title Quality (from full-platform title practical experience)

1. Leave suspense in the title, do not give the answer. Use "why" instead of "prove", use "question" instead of "conclusion". Check method: After reading the title, do viewers still need to click in? If the title has already given the answer, it is a failed title.
2. Expand the topic, do not narrow it. Use universal words (make money, increase fans, quit job) to replace industry terms (knowledge payment, drainage product, self-media). Narrowing the topic = narrowing the algorithm push traffic pool.
3. Hit real pain points, not superficial concepts. "One-person company" is superficial, "quit job" is the real pain point; "consumption-oriented interest" is superficial, "cannot make money from interest" is the real pain point. Ask yourself: What does the audience really want?
4. Title tension check: Meet at least 2 items. Contrast/反差, specific numbers, suspense/curiosity, conflict/controversy, time promise, result promise — hit at least 2 of the 6 items, otherwise the title is too plain.
5. Xiaohongshu title ≤ 20 characters (including punctuation). Hard specification, punctuation marks are counted as characters, cut if exceeded.

Special Case Handling

User provides an existing title for optimization

1. First judge what formula this title uses (even if the user does not know it)
2. Diagnosis: Is this formula selected correctly? Is it well implemented?
3. Provide optimization plan: Either change the formula, or optimize the expression under the same formula.

User only wants to browse formulas

• Output the 12 types of trigger cheat sheet (the table above)
• Ask the user which type they are interested in, then expand the details.

User is not sure about their topic

Speaking Style

• Concise, direct, no nonsense
• Communicate in Chinese
• Follow the "Chinese Copywriting Typography Guide"

Next Step Suggestions (Conditional Trigger)

/dbs-hook

/dbs-content

Formula Library (75 formulas, 12 types of triggers)

Source: YAO's "182 Xiaohongshu Viral Title List", deduplicated and merged, classified by psychological triggers Each formula has multi-industry examples, which is convenient for users in different fields to apply directly Each formula has "📌 Original Viral Example", which is the verified viral title from the original PDF, must be displayed when outputting

1. Cognitive Conflict Type (Counterintuitive)

Core mechanism: Break users' existing cognition, create "Is this right?"停留 Suitable scenarios: Opinion output, popular science, breaking industry misconceptions

1. Why is [something everyone thinks is good] actually harmful to you?

• 📌 Original Viral Example: "Why is drinking milk actually not good for you at all?"
• Beauty: Why is applying facial mask every day actually ruining your skin?
• Fitness: Why is jogging actually not conducive to weight loss?
• Entrepreneurship: Why is working hard actually making you poorer?

2. Why is [non-traditional operation] beneficial for [goal]

• 📌 Original Viral Example: "Why supplementing fat is beneficial for your weight loss"
• Parenting: Why letting children play more is beneficial for their academic performance
• Finance: Why proper debt is beneficial for your wealth growth
• Catering: Why raising prices is beneficial for your repeat customers

3. Why I don't [what most people do]

• 📌 Original Viral Example: "Why I don't use WeChat Moments"
• Self-media: Why I don't chase hot topics
• Workplace: Why I don't work overtime
• Skincare: Why I don't use toner

4. Common benefits of [action] [action] [action]

• 📌 Original Viral Example: "Common benefits of drinking coffee, playing games, and swearing"
• Life: Common benefits of drinking coffee, playing games, and swearing
• Health: Common benefits of skipping breakfast, staying up late, and not exercising
• Entrepreneurship: Common benefits of not posting on Moments, not socializing, and not reading news

5. Why [topic] will change everything

• 📌 Original Viral Example: "Why the update of Facebook algorithm will change everything"
• E-commerce: Why the update of Xiaohongshu algorithm will change everything
• Education: Why AI will change everything
• Catering: Why the new rules of takeout platforms will change everything

6. I made [unusual mistake], but I got [good result] instead

• 📌 Original Viral Example: "I made this unusual mistake, but I became very confident on the stage instead"
• Workplace: I made a low-level mistake, but I got promoted instead
• Entrepreneurship: I lost 500,000 yuan, but I found a way to make money instead
• Fitness: I gave up dieting, but I lost 10kg instead

2. Curiosity Gap Type (Information Asymmetry)

Core mechanism: Imply "there is information you don't know", create information anxiety Suitable scenarios: Revealing content, industry insider information, experience sharing

7. Advice that [group of people] won't tell you

• 📌 Original Viral Example: "Advice that money-making bloggers won't tell you"
• Beauty: Skincare advice that counter girls won't tell you
• Catering: Ordering tips that chefs won't tell you
• Finance: Saving methods that bank managers won't tell you

8. [number] things [experts] don't want you to know

• 📌 Original Viral Example: "5 things marketing experts don't want you to know"
• Medical beauty: 5 things plastic surgeons don't want you to know
• Education: 3 things training institutions don't want you to know
• Real estate: 7 things agents don't want you to know

9. Unexpected secret to achieve [result]

• 📌 Original Viral Example: "Ultimate advice for every professional woman over 35"
• Outfit: Unexpected secret to look 5kg slimmer
• Side business: Unexpected secret to earn more than 10,000 yuan per month
• Parenting: Unexpected secret to make children take the initiative to do homework

10. Unexpected secret to [result]

• 📌 Original Viral Example: "Unexpected secret for a full-time housewife to earn 50,000 yuan per month in 90 days of side business"
• Side business: Unexpected secret for a full-time housewife to earn 50,000 yuan per month in 90 days of side business
• Beauty: Unexpected secret to go out without makeup
• Fitness: Unexpected secret to get vest line without going to the gym

11. [number] lessons [group of people] learned too late about [something]

• 📌 Original Viral Example: "3 lessons entrepreneurs learned too late about Internet marketing"
• Entrepreneurship: 3 lessons newbies learned too late about opening a shop
• Skincare: 5 lessons 90% of people learned too late about sun protection
• Finance: 3 lessons office workers learned too late about fund fixed investment

12. After reading this, your [thought] will no longer be the same

• 📌 Original Viral Example: "After reading this, your thinking mode will no longer be the same"
• Workplace: After reading this, your view on overtime will no longer be the same
• Parenting: After reading this, your understanding of early education will no longer be the same
• Finance: After reading this, your attitude towards saving money will no longer be the same

3. Fear/Loss Aversion Type (Regret of Missing Out)

Core mechanism: Activate loss aversion psychology, "if you don't read, you will miss/make mistakes" Suitable scenarios: Pitfall avoidance content, warning content, error correction content

13. The fastest way to get [unwanted result]

• 📌 Original Viral Example: "The fastest way to lose confidence when speaking on stage"
• Skincare: The fastest way to ruin your face
• Entrepreneurship: The fastest way to lose money
• Fitness: The fastest way to get fatter the more you exercise

14. The most fundamental reason for [unwanted result]

• 📌 Original Viral Example: "The most fundamental reason for unsuccessful weight loss"
• Weight loss: The most fundamental reason for unsuccessful weight loss
• Side business: The most fundamental reason for not being able to run a side business
• Parenting: The most fundamental reason for children not listening

15. [number] things that prevent you from achieving [result]

• 📌 Original Viral Example: "3 things that prevent you from monetizing your IP"
• Fan growth: 3 things that prevent you from increasing fans
• Weight loss: 5 things that prevent you from losing weight
• Promotion: 3 things that prevent you from getting promoted and raised

16. Consequences of [action]

• 📌 Original Viral Example: "Consequences of not knowing Internet marketing"
• Skincare: Consequences of not using sun protection
• Finance: Consequences of not keeping accounts
• Health: Consequences of sitting for a long time without moving

17. Warning! [number] things are making your [effort] wasted

• 📌 Original Viral Example: "Warning! These 3 things are making your moisturizer useless"
• Skincare: Warning! These 3 things are making your skincare products useless
• Fitness: Warning! These 5 movements are making you more injured the more you exercise
• Study: Warning! These 3 habits are making your effort wasted

18. Never do these [number] things on [platform/field]

• 📌 Original Viral Example: "Never do these 3 things on Xiaohongshu"
• Xiaohongshu: Never do these 3 things on Xiaohongshu
• Workplace: Never do these 5 things in the first week of employment
• Decoration: Never do these 7 things when decorating

19. [number] common mistakes [group of people] make

• 📌 Original Viral Example: "12 common mistakes new marketers make when writing copy"
• Newbies: 12 common mistakes newbies make when putting on makeup
• New moms: 5 common mistakes new moms make when breastfeeding
• Entrepreneurship: 8 common mistakes people make when opening a shop for the first time

20. [number] most dangerous [topic]

• 📌 Original Viral Example: "3 most dangerous weight loss methods"
• Weight loss: 3 most dangerous weight loss methods
• Skincare: 5 most dangerous whitening folk remedies
• Finance: 3 most dangerous investment methods

4. Identity Resonance Type (Precise Audience Targeting)

Core mechanism: Use identity tags to make the target audience feel "this is talking about me" Suitable scenarios: Vertical audience content, precise customer acquisition

21. Ultimate [advice] for every [age group/identity]

• 📌 Original Viral Example: "Ultimate advice for every professional woman over 35"
• Workplace: Ultimate advice for every professional woman over 35
• Skincare: Ultimate skincare advice for every girl with oily skin
• Entrepreneurship: Ultimate advice for every entrepreneur in debt

22. [solution] tailored for [people with certain characteristics]

• 📌 Original Viral Example: "Video marketing strategy tailored for entrepreneurs who are shy in front of the camera"
• Introverts: Social solutions tailored for people with social phobia
• Moms: Side business solutions tailored for full-time moms
• Lazy people: Storage solutions tailored for lazy people

23. A piece of advice for [group of people]

• 📌 Original Viral Example: "A message for entrepreneurs over 30 who are experiencing confusion - YAO"
• Age: A message for people over 30 who are experiencing confusion
• Career: A piece of advice for new graduates who cannot find a job
• Status: A piece of advice for people who are considering quitting their job without a backup

24. People who [point out characteristics]

• 📌 Original Viral Example: "People who are 25 years old and have no savings at all"
• Age: People who are 25 years old and have no savings
• Status: People who work overtime until 10 PM every day
• Habit: People who bought a gym membership but never go

25. Best advice for [group of people]

• 📌 Original Viral Example: "Best advice for people who failed in entrepreneurship"
• Entrepreneurship: Best advice for people who failed in entrepreneurship
• Moms: Best advice for moms who are about to collapse from taking care of children full-time
• Workplace: Best advice for 35-year-old middle-aged people who were laid off

5. Numeric Anchoring Type (Reduce Cognitive Cost)

Core mechanism: Numbers make information specific, reduce click decision cost Suitable scenarios: Methodology, checklist content, tutorial content

26. [number] tips to achieve [result]

• 📌 Original Viral Example: "5 tips to create an irresistible offer"
• Fan growth: 5 tips to quickly increase fans on Xiaohongshu
• Storage: 7 storage tips to make small apartments look bigger
• Parenting: 3 tips to make children love reading

27. [number] steps for [topic]

• 📌 Original Viral Example: "10 steps to understand Xiaohongshu operation"
• Skincare: 10 steps to understand skincare order
• Cooking: 5 steps to learn cooking from zero basis
• Finance: 7 steps to save your first 100,000 yuan from living paycheck to paycheck

28. [number] skills for [result]

• 📌 Original Viral Example: "10 skills to increase fans on Xiaohongshu"
• Fan growth: 10 skills to increase fans on Xiaohongshu
• Photography: 8 skills to take blockbuster photos with mobile phones
• Interview: 5 skills to pass the interview for sure

29. [number] most useful words when [action]

• 📌 Original Viral Example: "5 most useful words when persuading others"
• Negotiation: 5 most useful words when persuading others
• Sales: 3 most useful scripts when closing customers
• Socializing: 5 most useful opening lines when meeting for the first time

30. [number] methods to make you more [result]

• 📌 Original Viral Example: "5 methods to make you more confident in front of the camera"
• Confidence: 5 methods to make you more confident
• Efficiency: 7 methods to double your work efficiency
• Good-looking: 3 methods to make you look good without makeup

31. [number] traits that make you [result]

• 📌 Original Viral Example: "5 traits that make you immediately credible"
• Making money: 5 traits that make you immediately credible
• Socializing: 3 traits that make people like you as soon as they meet you
• Workplace: 5 traits that make leaders value you

32. [number] biggest lies about [topic]

• 📌 Original Viral Example: "5 biggest lies about fighting anxiety"
• Weight loss: 5 biggest lies about weight loss
• Skincare: 3 biggest lies about whitening
• Entrepreneurship: 5 biggest lies about side business

6. Result Promise Type (Specific Result + Time Frame)

Core mechanism: Promise quantifiable results, reduce users' sense of uncertainty Suitable scenarios: Tutorial content, monetization content, efficiency content

33. How to achieve [result] in [time] without [annoying thing]

• 📌 Original Viral Example: "How to monetize from Xiaohongshu in one month without paying KOL advertising fees"
• Weight loss: How to lose 5kg in 30 days without dieting
• Side business: How to earn more than 10,000 yuan per month in 3 months without quitting your job
• Skincare: How to improve dull skin in a week without spending a lot of money

34. The only way to [result] in [number] days

• 📌 Original Viral Example: "The only way to build a personal IP and monetize 6 figures in 90 days"
• Fan growth: The only way to increase 100,000 fans in 90 days
• Weight loss: The only way to lose 7.5kg in 30 days
• Saving: The only way to save 100,000 yuan in 365 days

35. How I [result] in [time]

• 📌 Original Viral Example: "How I earned 100,000 yuan in 90 minutes"
• Side business: How I earned 50,000 yuan per month from side business in 90 days
• Fan growth: How I increased 500,000 fans in 6 months
• Exam: How I passed the CPA in 3 months

36. You can [result] even without [resource]

• 📌 Original Viral Example: "You can build your own website in a few minutes even without IT skills"
• Technology: You can build your own website even without coding skills
• Capital: You can start a side business even without startup capital
• Experience: You can make good PPT even with zero experience

37. How to turn [small number] into [large number]

• 📌 Original Viral Example: "How to turn ¥100 into ¥10000"
• Finance: How to turn 100 yuan into 10,000 yuan
• Fan growth: How to turn 100 fans into 10,000 fans
• Sales: How to turn 1 customer into 10 referral customers

38. What do you need to do in the first [number] hours to [result]

• 📌 Original Viral Example: "What do you need to do in the first 24 hours to open a profitable online shop"
• Opening a shop: What do you need to do in the first 24 hours to open a profitable online shop
• Employment: What do you need to do in the first 72 hours of a new job
• Fan growth: What do you need to do in the first 7 days to start a Xiaohongshu account

39. One trick to bring you three times [result]

• 📌 Original Viral Example: "One trick to bring you three times the number of likes and favorites"
• Fan growth: One trick to bring you three times the number of likes and favorites
• Sales: One trick to bring you three times the conversion rate
• Study: One trick to bring you three times the memory efficiency

40. How to [action] so that you can [result]

• 📌 Original Viral Example: "How to start a side business so that you can make money and take care of children at the same time"
• Side business: How to start a side business so that you can make money and take care of children at the same time
• Time: How to arrange your morning so that you are efficient all day
• Socializing: How to manage your Moments so that you can acquire customers without spending money

7. Social Proof/Reverse Narrative Type (Case Driven)

Core mechanism: Build trust with real experience/cases, reverse creates drama Suitable scenarios: Experience sharing, counterattack stories, customer cases

41. How I went from [unwanted result] to [desired result]

• 📌 Original Viral Example: "How I went from being penniless to earning one million yuan a year"
• Workplace: How I went from earning 3,000 yuan a month to earning one million yuan a year
• Fitness: How I went from 90kg to having a vest line
• Entrepreneurship: How I went from being 500,000 yuan in debt to being financially free

42. The most important lesson I learned from [experience]

• 📌 Original Viral Example: "The most important lesson I learned from earning 7 figures a year to company bankruptcy"
• Entrepreneurship: The most important lesson I learned from earning 7 figures a year to company bankruptcy
• Workplace: The most important lesson I learned from being laid off to being my own boss
• Relationship: The most important lesson I learned from getting divorced to starting over

43. How I [result] without [resource]

• 📌 Original Viral Example: "How I created 6-figure income without a product"
• Entrepreneurship: How I signed the first big client without connections
• Self-media: How I increased 100,000 fans without good looks
• Side business: How I earned more than 10,000 yuan per month without experience

44. [topic] - Buyer show/Success case

• 📌 Original Viral Example: ""How I completed the annual performance in 6 months" - Past case"
• Side business: ""How I completed the annual performance in 6 months" - Student case"
• Weight loss: ""Lost 5kg and returned to 45kg 3 months after giving birth" - Real record"
• Skincare: ""My face was ruined for 3 years and finally recovered" - Full repair process"

45. How [negative event] brought me [positive result]

• 📌 Original Viral Example: "How company bankruptcy brought me financial freedom and inner peace"
• Entrepreneurship: How company bankruptcy brought me financial freedom
• Workplace: How being laid off brought me a better job
• Health: How getting seriously ill made me understand life better

46. I almost [negative thing]

• 📌 Original Viral Example: "I almost stopped trusting anyone"
• Entrepreneurship: I almost gave up
• Health: I almost stopped trusting doctors
• Relationship: I almost stopped trusting anyone

47. What I learned from [experience]

• 📌 Original Viral Example: "What I learned from failing to start a business with good friends"
• Partnership: What I learned from failing to start a business with good friends
• Investment: What I learned from losing 300,000 yuan
• Parenting: What I learned from my child's rebellious period

8. Controversy/Provocation Type (Create Sense of Taking Sides)

Core mechanism: Questions or opposing views create sense of taking sides, activate comment section Suitable scenarios: Opinion content, discussion content, comment section interaction

48. Is [action] a waste of time?

• 📌 Original Viral Example: "Is looking for KOLs who are willing to cooperate for free a waste of time?"
• Study: Is getting a certificate a waste of time?
• Socializing: Is managing connections a waste of time?
• Side business: Is doing side business after work a waste of time?

49. Will [result] make you happy?

• 📌 Original Viral Example: "Will earning 100,000 yuan make you happy?"
• Making money: Will earning 1 million yuan make you happy?
• Weight loss: Will losing weight to 45kg make you happy?
• Buying a house: Will buying a house make you happy?

50. Could [action] be the best decision you ever made?

• 📌 Original Viral Example: "Could quitting your job without a backup be the best decision you ever made?"
• Quitting job: Could quitting your job without a backup be the best decision you ever made?
• Moving: Could leaving first-tier cities be the best decision you ever made?
• Breaking up: Could breaking up be the best decision you ever made?

51. Is [already outdated] outdated?

• 📌 Original Viral Example: "Is doing WeChat business outdated?"
• Industry: Is doing WeChat business outdated?
• Method: Is selling goods on Moments outdated?
• Concept: Is saving money outdated?

52. [Good trait] VS [Bad trait] - How to distinguish

• 📌 Original Viral Example: "Confidence VS Arrogance - How to distinguish"
• Personality: Confidence VS Arrogance - How to distinguish
• Workplace: Hard work VS Busy work - How to distinguish
• Parenting: Strictness VS Control - How to distinguish

53. Are [group of people] born or acquired?

• 📌 Original Viral Example: "Are leaders born or acquired?"
• Ability: Is leadership born or acquired?
• Personality: Are social butterflies born or acquired?
• Aesthetics: Is dressing taste born or acquired?

54. Stop [action]!! Start [action]!!

• 📌 Original Viral Example: "Stop learning!! Start practicing!!"
• Study: Stop learning!! Start practicing!!
• Weight loss: Stop dieting!! Start eating enough!!
• Socializing: Stop pleasing people!! Start saying no!!

55. Do you really need [topic]?

• 📌 Original Viral Example: "Do you really need eye cream?"
• Skincare: Do you really need eye cream?
• Fitness: Do you really need a personal trainer?
• Workplace: Do you really need to take the postgraduate entrance exam?

9. Scenario/Condition Type (Precisely Match User Status)

Core mechanism: Describe the user's current situation, create resonance of "this is talking about my current situation" Suitable scenarios: Solution content, phased advice

56. If you [resist] [resist] [resist], how to solve [problem]

• 📌 Original Viral Example: "If you have no experience, no team, no professional skills, how to stand out on the noisy Internet?"
• Entrepreneurship: If you have no experience, no team, no capital, how to start a business?
• Weight loss: If you have no time, no willpower, can't control your mouth, how to lose weight?
• Side business: If you have no special skills, no connections, no startup capital, how to do a side business?

57. Things you need to do after [life stage]

• 📌 Original Viral Example: "Things you need to do most after graduating from college!!"
• Age: Things you need to do most after turning 30
• Event: Things you need to do most after graduating from college
• Status: Things you need to do most after leaving your job

58. When [group of people] says "[quote]"

• 📌 Original Viral Example: "When your customer says, 'Let me think about it'"
• Sales: When your customer says "Let me think about it"
• Workplace: When your boss says "You can think about it again"
• Relationship: When the other person says "I need space"

59. If you can exchange [what you have] for [what you can have], would you like to?

• 📌 Original Viral Example: "If you can exchange 100,000 yuan for 100,000 account fans, would you like to?"
• Finance: If you can exchange 100,000 yuan for 100,000 fans, would you like to?
• Time: If you can exchange 3 years of time for a stable side business, would you like to?
• Health: If you can exchange 1 hour a day for 10 years of health, would you like to?

60. When you know you will [negative emotion], how to [result]

• 📌 Original Viral Example: "One trick to bring you three times the number of likes and favorites"
• Socializing: When you know you will be nervous, how to speak confidently on stage
• Entrepreneurship: When you know you will fail, how to dare to start
• Interview: When you know you will be rejected, how to maintain confidence

10. Call to Action Type (Directly Drive Action)

Core mechanism: Give clear action instructions or attitude declarations Suitable scenarios: Inspirational content, attitude content, action guide

61. Why you should stop [action]

• 📌 Original Viral Example: "Why you should stop learning nonstop"
• Study: Why you should stop learning nonstop
• Socializing: Why you should stop pleasing everyone
• Consumption: Why you should stop buying discounted goods

62. Stop caring about [topic]

• 📌 Original Viral Example: "Stop caring about what others think of you"
• Socializing: Stop caring about what others think of you
• Consumption: Stop caring about discount information
• Workplace: Stop caring about your colleagues' salaries

63. Stop looking for [result], taking action is the right way

• 📌 Original Viral Example: "Stop looking for shortcuts to side business, taking action is the right way"
• Side business: Stop looking for shortcuts to side business, taking action is the right way
• Weight loss: Stop looking for ways to lose weight without exercise, taking action is the right way
• Study: Stop looking for crash courses, taking action is the right way

64. Quit [common thing] - This will make you different from others

• 📌 Original Viral Example: "Quit Moments - This will make you different from others"
• Socializing: Quit Moments - This will make you different from others
• Consumption: Quit milk tea - This will make you different from others
• Habit: Quit staying up late - This will make you different from others

65. Why I [thing I hate to do], you should do it too

• 📌 Original Viral Example: "Why I get up at 4 AM every day, you should do it too"
• Habit: Why I get up at 5 AM every day, you should do it too
• Work: Why I write 1000 words every day, you should do it too
• Health: Why I quit sugar for 30 days, you should do it too

66. How to [positive thing] every day, even if you [inconvenient] can do it

• 📌 Original Viral Example: "How to keep reading every day, even if only 5 minutes"
• Reading: How to keep reading every day, even if only 5 minutes
• Exercise: How to keep exercising every day, even at home
• Study: How to learn English every day, even on the commute

11. Authority Endorsement Type (Celebrity/Case Endorsement)

Core mechanism: Borrow existing authority to improve content credibility Suitable scenarios: Methodology sharing, reading notes, case analysis

67. [Celebrity] [topic] helped me [result]

• 📌 Original Viral Example: "TONY ROBBINS' morning meditation helped me stay in flow state"
• Business: Lei Jun's ultimate thinking helped me create a hit product
• Efficiency: Zhang Yiming's time management helped me have 2 extra hours every day
• Writing: Haruki Murakami's writing habit helped me write 1000 words every day

68. [Celebrity] taught me [topic] skills

• 📌 Original Viral Example: "Oprah taught me the skill of reversing adversity"
• Speech: Luo Yonghao taught me the skill of impromptu speech
• Marketing: Durex taught me the skill of writing copy
• Management: Ren Zhengfei taught me the skill of leading a team

69. How [Celebrity] [result]

• 📌 Original Viral Example: "GARY V - How to say no more often"
• Efficiency: How Zhang Yiming manages time
• Entrepreneurship: How Lei Jun makes product decisions
• Writing: How Liu Run writes 100,000+ reading articles

70. What different things do the best [group of people] do?

• 📌 Original Viral Example: "What different things do the most profitable short-term investors do?"
• Making money: What different things do the most profitable bloggers do?
• Parenting: What different things do the best moms do?
• Fitness: What different things do people with the best figures do?

71. The most fundamental reason for [group of people] to succeed in [doing something]

• 📌 Original Viral Example: "The most fundamental reason for full-time moms to succeed in side business"
• Moms: The most fundamental reason for full-time moms to succeed in side business
• Ordinary people: The most fundamental reason for ordinary people to increase 100,000 fans
• Students: The most fundamental reason for top students to get first place in exams

12. Interaction/Test Type (Activate Sense of Participation)

Core mechanism: Invite users to participate, improve interaction rate Suitable scenarios: Evaluation content, voting content, comment section interaction

72. Dare to take a test, [topic]

• 📌 Original Viral Example: "Dare to take a test, is your Facebook page optimized?"
• Skincare: Dare to take a test, is your skincare order correct?
• Outfit: Dare to take a test, what is your dressing style?
• Finance: Dare to take a test, is your consumption habit healthy?

73. If you want [result], you need to be obsessed with it first

• 📌 Original Viral Example: "If you want to make money, you need to be obsessed with it first"
• Making money: If you want to make money, you need to be obsessed with it first
• Fitness: If you want a good figure, you need to be obsessed with it first
• Skill: If you want to draw well, you need to be obsessed with it first

74. My philosophy/principles about [topic]

• 📌 Original Viral Example: "My basic principles about mom entrepreneurship"
• Entrepreneurship: My basic principles about entrepreneurship
• Parenting: My life philosophy about taking care of children
• Socializing: My 3 principles about making friends

75. The crucial first [number] minutes - How to [topic]

• 📌 Original Viral Example: "The crucial first minute - How to negotiate"
• Negotiation: The crucial first 1 minute - How to negotiate
• Interview: The crucial first 3 minutes - How to interview
• Date: The crucial first 5 minutes - How to make a good impression