ctv-ads

Original：🇺🇸 English

Translated

When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV."

2installs

Sourcekostja94/marketing-skills

Added on2026-03-07

NPX Install

npx skill4agent add kostja94/marketing-skills ctv-ads

SKILL.md Content

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Paid Ads: CTV / Streaming TV

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is CTV / OTT

CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)

Why CTV

Advantage	Detail
High completion	~95% ad completion rate vs lower on mobile/desktop
Unskippable	Most CTV inventory is non-skippable pre-roll/mid-roll
Targeting	Demographics, interests, location, household data
Underinvested	CTV received ~7% of ad spend despite ~18% of media time (2024)

Ad Formats

Format	Use
Pre-roll / Mid-roll	Standard video; 15–30 sec
Interactive	Drives engagement; ~71 sec additional time vs standard
QR / URL	Direct response; track offline-to-online

Platforms & Buying

Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
Google: YouTube on TV; part of Video campaigns

Metrics

Metric	Use
Completion rate	% who watch full ad; CTV typically 95%+
Reach / frequency	Household reach; avoid over-frequency (e.g., <7)
CPM	Cost per thousand impressions
Attribution	QR scans, URL visits; harder than web/app

Creative

Horizontal: 16:9; TV screen format
Sound on: Assume sound; design for audio
Brand focus: CTV often awareness; clear brand, CTA

UTM for CTV

Use

utm_medium=video

or

ctv

with

utm_source

(e.g.,

hulu

,

roku

) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.

Pre-Launch Checklist

Creative in 16:9; sound-on
Targeting defined (demo, interests, geo)
Attribution plan (QR, URL, brand lift)
Frequency cap set
Budget aligned with CPM expectations

Related Skills

paid-ads-strategy: Ad formats by medium; when to use TV vs web vs app
traffic-analysis: UTM for CTV direct-response; attribution
analytics-tracking: Conversion tracking for QR/URL campaigns