Copyright Protection
Overview
Core Principles of Copyright Protection: Respect Original Works, Legal Usage, Proactive Protection, and Rights Protection in Accordance with Law.
Xiaohongshu attaches great importance to intellectual property protection. Creators need to understand copyright rules to protect their original content from infringement and avoid infringing on others' copyrights. Copyright protection is not only a legal requirement but also the foundation of the creator ecosystem.
Application Scenarios
Typical Situations Requiring This Skill:
- Original content is plagiarized/republished without permission
- Need to use others' materials
- Uncertain whether usage is legal
- Received infringement complaints
- Need to protect copyrights through rights protection
- Authorize others to use your content
Types of Copyright:
- Copyright: Original content such as text, images, videos, etc.
- Portrait Right: Others' photos, videos
- Trademark Right: Brand logos, names
- Neighboring Right: Performances, audio recordings, video recordings
Core Mindsets
❌ Copyright Neglect Mindset
Lack of copyright knowledge
↓
Randomly use others' content
↓
Received complaints or penalties
↓
Content taken down
↓
Account damaged
✅ Copyright Protection Mindset
Learn copyright rules
↓
Proactively protect original content
↓
Use content with legal authorization
↓
Take timely action upon discovering infringement
↓
Build copyright barriers
Quick Reference
| Content Type | Copyright Owner | Authorization Requirement | Infringement Risk |
|---|
| Self-created graphics and text | Yourself | None | None |
| Others' images | Original creator | Written authorization | High |
| Online images | Uncertain | Confirm copyright | Medium |
| BGM music | Platform/creator | Safe to use from platform library | Medium |
| Quoted text | Original author | Indicate source | Low |
Implementation Steps
Step 1: Understand Copyright Basics
Core Logic: Without understanding copyright, you cannot protect yourself or avoid infringement.
1.1 Types of Copyright Rights
markdown
**Rights Included in Copyright:**
**Moral Rights:**
-
Right of Publication
- Decide whether to make public
- When and where to publish
-
Right of Attribution
- Indicate the author's identity
- Prohibit impersonation
-
Right of Alteration
- Modify or authorize others to modify
- Protect the integrity of the work
-
Right of Integrity
- Prohibit distortion and tampering
-
Right of Reproduction
-
Right of Distribution
- Distribute copies of the work
-
Right of Rental
-
Right of Exhibition
- Publicly exhibit the work
-
Right of Performance
- Publicly perform the work
-
Right of Projection
- Publicly project the work
-
Right of Broadcasting
- Broadcast and transmit the work
-
Right of Communication through Information Network
- Transmit through the internet (most relevant)
-
Right of Cinematography
- Shoot movies/videos based on the work
-
Right of Adaptation
-
Right of Translation
-
Right of Compilation
1.2 Xiaohongshu Copyright Rules
markdown
**Platform Copyright Policy:**
**Original Content Protection:**
Platform Measures:
- Original content label
- Plagiarism detection
- Infringement handling
- Rights protection
Creator Rights:
- Original content is protected
- Can report infringement
- Can apply for content removal
**Infringement Penalties:**
Penalty Measures:
- Warning
- Content takedown
- Credit score deduction
- Function restrictions
- Account ban
Severe Consequences:
- Legal liability
- Compensation for losses
- Permanent account ban
Step 2: Protect Original Content
Core Logic: Proactively protect original content and build copyright barriers.
2.1 Copyright Marking
markdown
**Content Copyright Statement:**
**Image Copyright:**
Methods:
-
Watermark
- Position: Corner, without affecting viewing experience
- Content: Account name/ID
- Transparency: Moderate
-
Copyright Notice
- "©2024 XX Account"
- "Original content, no reprinting"
- "Unauthorized use prohibited"
-
Metadata
- Indicate author in image info
- Creation time
- Copyright notice
Methods:
-
Opening/Ending Credits
- Account name
- Copyright notice
- Contact information
-
Watermark
- Account logo
- Display throughout the video
- Do not obscure content
-
Platform Label
- Select "Original" when publishing
- Fill in complete information
Methods:
-
Attribution
- Indicate at the beginning/end
- "Author: XX"
-
Notice
- "Original content"
- "No reprinting"
- "Reprint requires authorization"
-
Publishing Info
- Select "Original" label
- Complete author information
2.2 Evidence Preservation
markdown
**Copyright Evidence Collection:**
**Creation Evidence:**
Keep:
-
Creation Process
- Drafts, manuscripts
- Creation process records
- Revised versions
-
Time Evidence
- Creation time records
- Publication time screenshots
- Creation logs
-
Original Files
- Original images/videos
- High-definition versions
- Uncompressed versions
**Publication Evidence:**
Keep:
-
Publication Records
- Publication time
- Publication platform
- Data records
-
Interaction Records
- Comments, likes
- Sharing records
-
Screenshots/Snapshots
- Content page screenshots
- Data statistics screenshots
2.3 Platform Protection Tools
markdown
**Xiaohongshu Copyright Protection:**
**Original Content Label:**
Application:
- Creator Center
- Original Content Protection
- Fill in information
Benefits:
- Platform protection
- Priority recommendation
- Convenient rights protection
**Copyright Monitoring:**
Features:
- Monitor plagiarism
- Detect unauthorized republishing
- Automatic alerts
Usage:
- Enable monitoring
- Check regularly
- Handle promptly
Step 3: Legally Use Others' Content
Core Logic: When needing to use others' content, you must obtain authorization or confirm legal usage.
3.1 Authorized Usage
markdown
**Obtain Legal Authorization:**
**Direct Authorization:**
Process:
- Contact the creator
- Explain the purpose of use
- Negotiate authorization terms
- Sign an authorization agreement
- Pay authorization fees (if applicable)
Authorization Agreement Content:
- Authorization scope
- Usage period
- Usage methods
- Fee terms
- Liability for breach of contract
Notes:
- Must have written authorization
- Clearly define the authorization scope
- Keep authorization evidence
**Platform Authorization:**
Authorized Material Libraries:
- Visual China
- Zcool Hailuo
- TuChong Creative
Free Image Libraries:
- Unsplash (commercial use allowed)
- Pexels (commercial use allowed)
- Pixabay (commercial use allowed)
Before Use:
- Confirm authorization scope
- Confirm commercial use permission
- Indicate source (if required)
3.2 Fair Use
markdown
**Usage Scenarios Without Authorization:**
**Quotation:**
Conditions:
- Appropriate quotation
- Indicate source
- Do not affect the use of the original work
- Do not infringe on the original author's rights
Examples:
✅ Quote a paragraph and indicate the source
✅ Quote an image as a comment object
❌ Copy large sections
❌ Do not indicate the source
Conditions:
- Current events news
- Necessary quotation
- Indicate source
**Teaching and Research:**
Conditions:
- For teaching purposes
- Necessary quotation
- Non-profit
3.3 Common Material Usage
markdown
**Material Usage Guidelines:**
**Images:**
Safe Usage:
✓ Self-shot
✓ Authorized material libraries
✓ Free image libraries (confirm authorization)
✓ Commissioned creation (clear copyright ownership)
Risky Usage:
⚠️ Online search images
⚠️ Others' published images
⚠️ Images with uncertain copyright
Must:
- Confirm copyright
- Obtain authorization
- Indicate source
Safe Usage:
✓ Xiaohongshu music library
✓ Authorized music platforms
✓ Royalty-free music
Risky Usage:
⚠️ Pop songs
⚠️ Commercial music
⚠️ Unauthorized BGM
Recommendations:
- Prioritize using the platform music library
- Confirm authorization scope
Safe Usage:
✓ Self-shot
✓ Authorized material libraries
✓ Commissioned shooting
Risky Usage:
⚠️ Film/TV clips
⚠️ Others' videos
⚠️ Unauthorized materials
Must:
- Obtain authorization
- Indicate source
Step 4: Respond to Infringement
Core Logic: When infringement is discovered, take timely and legal action to protect your rights.
4.1 Discover Infringement
markdown
**Infringement Monitoring Methods:**
**Proactive Monitoring:**
-
Keyword Search
- Search keywords from your content
- Check similar content
-
Image Search
- Reverse image search
- Discover image theft
-
Fan Reports
- Encourage fans to report
- Provide reporting channels
-
Tool Monitoring
- Copyright monitoring tools
- Automated monitoring
**Types of Infringement:**
-
Direct Republishing
- Complete copy of content
- No source indicated
-
Minor Modifications
- Slightly modified
- Core content remains the same
-
Secondary Creation
- Use without authorization
- Infringes on the right of adaptation
-
Image Theft
- Use original images
- No source indicated
4.2 Rights Protection Process
markdown
**Rights Protection Steps:**
**Step 1: Collect Evidence**
-
Save Screenshots
- Infringing content
- Publication time
- Infringer's information
-
Evidence Notarization
- Notarize for severe infringement
- Strong legal effect
-
Comparative Evidence
- Original content
- Infringing content
- Similarity comparison
**Step 2: Contact the Infringer**
Methods:
- Private message
- Leave a comment
- Report via platform
Content:
- Point out the infringement
- Request content removal
- Set a deadline
- Explain consequences
Example:
"Hello, the content you published titled XX infringes on my copyright.
Please remove it within 3 days, otherwise I will report to the platform and reserve my legal rights."
**Step 3: Platform Reporting**
Path:
Content → Report → Copyright Infringement
Materials:
- Proof of original content
- Evidence of infringing content
- Rights holder's identity proof
- Infringement comparison explanation
Results:
- Platform review
- Content takedown
- Account penalty
**Step 4: Legal Rights Protection**
Conditions:
- Severe infringement
- Caused losses
- Platform handling is insufficient
Measures:
- Send a lawyer's letter
- File a lawsuit
- Claim compensation
Recommendations:
- Consult a lawyer
- Evaluate cost-benefit
- Keep all evidence
Step 5: Avoid Infringement
Core Logic: Prevention is better than cure; proactively avoid infringement.
5.1 Content Creation Specifications
markdown
**Original Creation Standards:**
**100% Original:**
Definition:
- 100% self-created
- No plagiarism, no unauthorized republishing
- Unique perspectives and expressions
Requirements:
- Text: Self-written
- Images: Self-shot
- Videos: Self-produced
- Music: Use authorized versions
Advantages:
- Full copyright ownership
- No infringement risk
- Protected by the platform
**Quotation Specifications:**
Principles:
-
Limited Quotation
- Quoted content <10% of the original
- Does not constitute the main body
-
Indicate Source
- Clearly mark the source
- Mark the author
-
Paraphrase
- Do not copy directly
- Rewrite in your own words
- Add your own opinions
Examples:
✅ "According to XX's viewpoint..."
✅ "XX mentioned in the article..."
❌ Directly copy large sections of text
5.2 Material Usage Specifications
markdown
**Material Usage Checklist:**
**Pre-Usage Check:**
□ Confirm copyright ownership
□ Obtain necessary authorization
□ Confirm authorization scope
□ Keep authorization evidence
□ Indicate source (if required)
□ Do not violate usage terms
Materials with uncertain copyright:
- Online search images
- Others' published content
- Content with unclear authorization
Handling:
- Do not use
- Or obtain authorization
- Or use alternative materials
5.3 Build a Material Library
markdown
**Safe Material Management:**
**Build Your Own Material Library:**
Categories:
- Self-shot images/videos
- Purchased authorized materials
- Free library materials
- Commissioned creation materials
Management:
- Clearly mark copyright information
- Store by category
- Easy to search
- Update regularly
**Material Usage Records:**
Records:
- Material source
- Authorization scope
- Usage period
- Usage records
Benefits:
- Clear copyright status
- Avoid over-limit usage
- Convenient for rights protection
Common Mistakes
| Mistake | Consequence | Correct Practice |
|---|
| Assume online content can be used freely | Infringement, legal liability | Confirm copyright and obtain authorization |
| Do not indicate quotation source | Infringement risk | Clearly mark the source |
| Use others' images without authorization | Copyright disputes, content takedown | Use authorized libraries or obtain authorization |
| Ignore watermark protection | Difficult to protect rights when images are stolen | Add watermarks for protection |
| Do not take action upon discovering infringement | Losses expand | Protect rights promptly to safeguard interests |
| Use beyond authorization scope | Infringement | Strictly follow the authorization scope |
| Do not keep authorization evidence | Difficult to protect rights | Keep all authorization evidence |
Real Cases
Case 1: Rights Protection for Stolen Images
Situation:
- Original images were stolen by over 10 accounts
- Used for commercial promotion
Rights Protection Process:
1. Collect Evidence
- Original image files
- Publication records
- Screenshots of stolen content
2. Platform Reporting
- Report each account individually
- Provide evidence
- Explain the infringement
3. Results
- All infringing content was taken down
- Infringing accounts had their credit scores deducted
- Received compensation
Case 2: Penalty for Music Infringement
Violation:
- Used a pop song as BGM
- No authorization obtained
Penalty:
1. Video taken down
2. Account warning
3. Credit score deduction
Rectification:
1. Delete the infringing video
2. Learn copyright rules
3. Use the platform music library
4. Obtain authorization before using commercial music
Case 3: Infringement from Republished Content
Situation:
- Republished others' graphics and text
- No source indicated
- No authorization obtained
Result:
1. Reported by the original author
2. Content taken down
3. Credit score deduction
Correct Practice:
1. Contact the original author
2. Obtain authorization
3. Indicate the source
4. May need to pay fees
Key Metrics
Copyright Health
markdown
**Excellent Level:**
✓ 100% original or authorized content
✓ No infringement records
✓ Complete watermark protection
✓ Complete evidence preservation
**Pass Level:**
✓ Main content is original
✓ Occasional quotations with clear sources
✓ No severe infringement
✓ Basic protection measures in place
**Needs Improvement:**
✗ Frequent infringement
✗ No copyright awareness
✗ No protection measures
✗ Multiple penalties received
Related Skills
- Platform Rules: compliance - Compliance Operations
- Platform Rules: account-safety - Account Safety
- Content Creation: original-content - Original Content Creation
Final Reminder: Copyright protection is both a basic right and a basic obligation for creators. Protecting your own copyright and respecting others' copyrights is the foundation of a healthy creator ecosystem. Remember: Using others' content without authorization, whether for commercial purposes or not, is infringement. Build copyright awareness and develop the habit of legal usage to go further.